Italy

Basketball
Sponsorship & Marketing

Italian sportswear company Erreà has renewed a technical sponsorship deal with Lega Basket Serie A (LBA), the top tier of basketball in its home country.
Football
Media

Italian commercial broadcaster Mediaset has vastly expanded its inventory of Uefa Champions League matches for the 2021-24 cycle after acquiring non-exclusive streaming rights to 104 matches per season
Football
Sponsorship & Marketing

UK-based sportswear brand Castore is in talks to take up the kit supply rights at two Serie A clubs, SportBusiness understands
Motorsport
Sponsorship & Marketing

Oil and lubricant brand Shell has extended its longstanding sponsorship of Scuderia Ferrari as the Formula 1 team’s ‘Innovation Partner’. T
Football
Media

Italian pay-television broadcaster Sky Italia has written to Serie A club presidents promising an upfront payment of €505m ($610m) if its offer for domestic rights to the Italian top tier is accepted.
Cycling
Media

International broadcast rights to the Giro d’Italia, one of cycling’s three Grand Tours, have been retained by the IMG agency in a new five-year agreement.
Football
Media

Italian football’s Lega Serie A has postponed a vote on the award of its domestic broadcast rights from 2021-22 to 2023-24 with bids from incumbent rights-holders DAZN and Sky Italia still under consideration.
Football
Sponsorship & Marketing

Italian football’s second tier, Lega Serie B, has signed a renewal with title sponsor BKT Tires.
Football
Finance & Law

American financier Robert Platek has become the latest US owner of a Serie A club following the takeover of Spezia Calcio
Football
Sponsorship & Marketing

Italian Serie A club AS Roma has struck a regional sponsorship with betting operator AYX for the Asian market
Basketball
Sponsorship & Marketing

The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy
Football
Media

Italian football’s Lega Serie A is to hold a meeting on Thursday to discuss the award of its domestic broadcast rights from 2021-22 to 2023-24 after clubs decided against holding a vote last night.
Football
Media

Pay-television broadcaster beIN Media Group is thought to be unlikely to bid to extend its rights deal for Italian Serie A football in the Middle East and North Africa region due to multiple concerns over…
Football
Host Broadcast & Production

Italian Serie A leaders AC Milan has launched its own in-house digital media production company, known as The Studios: Milan Media House
Football
Media

Italian pay-television broadcaster Sky Italia has expanded its coverage of Uefa club competitions by retaining rights to the Uefa Europa League and also adding the new third-tier Europa Conference League…
Winter Sports
Sponsorship & Marketing

The Infront agency has brokered a deal for coffee brand Caffè Latte to sponsor the International Ski Federation’s (FIS) upcoming Alpine World Ski Championships in Cortina d’Ampezzo, Italy.
Football
Finance & Law

Inter Milan’s ownership group, the Chinese conglomerate Suning, is set to open up its search for fresh investment into the team after exclusive talks with private equity firm BC Partners ended without a…
Football
Sponsorship & Marketing

Italian Serie A club Udinese has signed up airline Ryanair as its latest sponsor. The brand becomes the club’s 'Official Mobility Partner' for the rest of the 2020-21 season.