Italy
Serie B and Konami strike new licensing agreement
Lega Serie B, the governing body for Italian football’s second division, has signed a new licensing agreement with video game developer Konami Digital Entertainment.
Serie C matches streamed free following Eleven Sports cyber attacks
Matches from Serie C, the third tier of Italian club football, will be shown on video-sharing platform YouTube and social media website Facebook after rights-holder Eleven Sports’ coverage was hit by c…
AC Milan renews with pasta brand La Molisana
Italian Serie A club AC Milan has extended its sponsorship contract with Italian pasta brand La Molisana
Turner acquires final package of Italian Serie A rights in Brazil after DAZN cancellation
The Brazilian arm of US pay-television broadcaster Turner has acquired the final package of Italian Serie A rights in Brazil
IMG Arena retains Lega Basket betting rights in long-term deal
IMG Arena, the sports betting arm of the IMG agency, has agreed a long-term rights deal with Lega Basket Serie A (LBA), the top tier of Italian club basketball
Sky Italia, Mediaset poised to acquire remaining Champions League rights
Pay-television broadcaster Sky Italia and commercial broadcaster Mediaset are closing in on the final packages of rights to the Uefa Champions League in Italy for the 2021-24 cycle
Genoa fills sponsor slots with Banca Sistema and Synlab
Italian Serie A club Genoa has filled its front-of-shirt and sleeve sponsor positions with Banca Sistema and medical diagnostic provider Synlab respectively
AC Milan renews association with Starcasinò.sport
AC Milan has extended its official partner contract with sport, media and entertainment portal Starcasinò.sport.
Rai Sport ‘set for closure’ amid spending review
Italian public-service broadcaster Rai is reported to have put forward a plan to close its sports channel amid a wider cost-cutting effort
Inter Milan extends with Gatorade for another year, Torino and CEAT renew
Italian Serie A club Inter Milan has extended its contract with PepsiCo brand, energy drinks manufacturer Gatorade.
The brand first became the club's official sports drink in 2018
Infront lands Nilox as NBA’s first Italian sponsor
Infront Italy has landed the National Basketball Association its first sponsor in Italy, agreeing a multi-year deal with smart mobility and consumer electronics firm Nilox
Round-Up: AFC responds to criticism, Juventus drops official Hong Kong fan club, SA cricket faces ban, and more
Asian football's governing body the AFC said player welfare was its "main priority" after criticism from the global players' union that it had been slow to provide support for players since the coronavirus…
Amazon poised to acquire Champions League package in Italy
Internet retail giant Amazon is set to break into the Italian media-rights market as it is believed to have submitted a winning bid for a package of Uefa Champions League rights covering the 2021-24 cycle
CVC-led consortium chosen by Serie A clubs for exclusive talks
Italy’s Lega Serie A has decided to enter into exclusive negotiations with a consortium involving private equity firm CVC Capital Partners over the sale of a stake in a new entity to manage its media-rights b…
AC Milan blames Covid-19 and Europa League ban for €195m loss
AC Milan will record a net loss of €195m ($230.3m) for the year ended 30 June 2020, blaming the Covid-19 pandemic and a ban from participating in the Uefa Europa League for the disappointing results.
AC Milan signs Risparmio Casa as latest sponsorship addition
Italian Serie A club AC Milan has signed up discount store chain Risparmio Casa as a sponsor
French top-tier women’s football secures overseas coverage
France’s Division 1 Féminine, the top tier of women’s football in the country, is to receive broadcast coverage in the US, UK, Germany and Italy from the 2020-21 season.
Insurance brand ConTe.it inks Italian national football teams deal
ConTe.it, the Admiral Group-owned Italian insurance brand, has signed as an official partner of the Italian Football Federation (FIGC) in a three-year deal