Italy

Football
Media

Italian Serie C football outfit Como has announced that its OTT streaming service has acquired rights in Italy to 2022 World Cup qualifying matches in South America’s Conmebol zone.
Football
Finance & Law

The private equity companies interested in acquiring a stake in Lega Serie A’s new media-rights business are thought to have revised their bids, with the offers to now be reviewed on October 13 after P…
Events

The International Olympic Committee is today reviewing proposed cuts and simplification measures for the Tokyo Olympics
Sailing
Media

A raft of broadcast rights contracts signed for sailing’s 36th America’s Cup include deals with both public-service and pay-television broadcasters in Italy and the UK, as a priority is placed on maximum exp…
Football
Sponsorship & Marketing

Italian Serie A club AC Milan has signed a new deal with the supermarket network Gruppo Crai
Football
Sponsorship & Marketing

Italian Serie A side Juventus has signed up technology start-up Wings Mobile as a sponsor. As part of the deal, the brand will be granted visibility during Serie A and Coppa Italia matches
Football
Sponsorship & Marketing

Italian Serie A club Inter Milan has signed up Asian betting operator SDY Sports as the club’s 'Official Asian Online Gaming Partner' for the next two years.
Football
Sponsorship & Marketing

AS Roma has expanded its sponsorship deal with brokerage company FXORO, while fellow Italian Serie A football club Hellas Verona has agreed a back-of-shirt sponsorship contract with vehicle maintenance…
Basketball
Media

SN1 Trading, the consultancy and media rights agency, will use the Content Arena platform to distribute its recently acquired international rights to the top tier of Italian domestic basketball
Football
Finance & Law

Italian football's Serie A has lost more than €500m ($573m) in revenues due to the Covid-19 pandemic, the league's chief executive Luigi De Siervo has said.
Football
Sponsorship & Marketing

Italian Serie A club AS Roma has become the latest football club to sign up fan engagement platform Iqoniq to its sponsorship portfolio
Football
Sponsorship & Marketing

Italian football club Palermo has agreed a five-year marketing deal with the Infront agency in an effort to support its recovery mission to regain Serie A status
Football
Sponsorship & Marketing

Italian Serie A club Udinese has extended its main shirt sponsorship with the Romanian car brand Dacia for the next three seasons
Football
Media

Lega Serie A, the organising body of the top tier of Italian club football, has set a deadline of September 30 for private equity bids to be submitted for a stake in its new media-rights business, it is…
Basketball
Sponsorship & Marketing

Lega Basket Serie A, the governing body for Italian basketball’s top division, has finalised a three-year agreement with Infront that affords the agency the title of exclusive marketing, sponsorship a…
Media

Pay-television broadcaster Sky Italia has signed a rights deal with the World Padel Tour
Rugby Union
Events

Pro14 Rugby has stated it is in “early discussions” with SA Rugby to expand the number of South African franchises in the cross-border league, while it has introduced a Monday Night Rugby concept for the…
Football
Media

The Team Marketing agency has initiated its first Uefa club competitions media-rights sales processes in nearly seven months, inviting bids from broadcasters in Italy and also sub-Saharan Africa for the…