Italy
Mediapro ‘set to join Bain-led bid’ for stake in new Serie A media arm
Spanish media giant Mediapro is in “advanced negotiations” with private equity firms Bain Capital and NB Renaissance Partners to join their bid for a stake in Serie A’s new media-rights business, accor…
DAZN extends and expands Eurosport carriage deal for three years
Global sports subscription service and media company DAZN Group has extended a distribution agreement with media group Discovery for the Eurosport 1 and 2 channels for three years, while also adding Switzerland…
AC Milan bolsters sponsorship portfolio with Bioscalin renewal
Italian Serie A club AC Milan has signed a renewal to its sponsorship contract with pharmaceutical brand Bioscalin.
The association began in 2018 and will now extend until the end of the 2020-21 season
Inter Milan contracts Aim Sports for digital overlay solution
Serie A club Inter Milan has contracted digital advertising company Aim Sports to introduce digital overlay technology at its San Siro Stadium from this season
Bologna signs Facile Ristrutturare as main sponsor alongside raft of new deals
Italian Serie A club Bologna has signed up several new kit sponsors for the 2020-21 season
Hellas Verona upgrades Trivellato Industriali sponsorship
Mercedes-Benz dealer Trivellato Industriali has extended and expanded its relationship with Italian Serie A oufit Hellas Verona to become the club’s sleeve sponsor.
Krause Group seals Parma Calcio 1913 takeover
The Krause Group has become the latest American investors in Serie A, having sealed a takeover of Parma Calcio 1913
Parimatch acquires digital overlay branding rights in Juventus deal
Cyprus-based betting company Parimatch has signed a new sponsorship with Serie A club Juventus
Court upholds Sky Italia’s €7m fine over Serie A marketing
The regional administrative court of Lazio (Tar) has upheld the €7m ($8.3
Lega Basket concludes Rai free-to-air deal, SN1 lands international rights
Lega Basket Serie A, the governing body of the top-tier of Italian domestic basketball, has completed its domestic media-rights sales process after agreeing a two-season renewal for its free-to-air rights…
AC Milan continues to add new sponsors with Harmont & Blaine deal
Italian Serie A football club AC Milan has signed up apparel company Harmont & Blaine as the latest addition to its sponsorship portfolio
Politecnico di Torino and AWE Sport sign events sustainability initiative
Italy's Politecnico di Torino has signed a five-year agreement with consultancy AWE Sport to work on initiatives to improve the environmental footprint of major sports events through education and innovation
Krause family nears deal to acquire Parma as US investment in Serie A continues
The American billionaire Krause family is reportedly close to a deal to acquire Italian Serie A team Parma in a deal which values the club at more than €100m ($119m).
Covid-19 sees losses deepen for Juventus, Raffles named regional sponsor
Juventus has seen its losses rise by €31.5m ($37.3m) to €71.4m for the year ending June 30, 2020, with the Italian Serie A football club laying bare the effects of Covid-19 on its financial affairs.
UCI signs up Hera Group as main sponsor of Road World Championships
The International Cycling Union (UCI) has signed up multi-utility company Hera Group as the main sponsor of the recently-relocated 2020 Road World Championships
Nitto extends ATP Finals deal as financial risk switches to Turin promoters in 2021
Japanese medical products company Nitto Denko Corporation has extended its title sponsorship of the season-ending ATP Finals for five more years until 2025
AC Milan extends with Banco BPM, Udinese continues sustainability push with Bluenergy
Italian Serie A club AC Milan has extended its sponsorship contract with Italian bank Banco BPM
Serie A clubs back new media company, two proposals in the mix
Italy’s Serie A football clubs have unanimously approved the formation of a new company designed to market the broadcast rights to the top division of the domestic game.