Italy
“There’s a value opportunity” | Why investors are circling Serie A
As Serie A weighs up six proposals from private investors, Ben Marlow, managing director, Asia Pacific, for football consultancy firm 21st Club, explains the sudden interest in the league and tells editorial…
Lenovo adds San Marino title rights to MotoGP portfolio
Chinese tech brand Lenovo is to title sponsor this year’s Gran Premio di San Marino MotoGP race – marking the brand’s first time as a lead sponsor at a major motorsports event.
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FIGC signs expanded sponsorship contract with Danone
The Italian Football Federation (FIGC) has developed its association with Danone after signing a renewal of its sponsorship contract
AC Milan: new Emirates deal will help “to redefine partnership strategy”
Italian Serie A club AC Milan has said the renewal of its sponsorship deal with Emirates will help to "redefine its partnership strategy"
Lega Serie A set to weigh up rights proposals
Six investment funds are said to have made binding offers to Lega Serie A, governing body of the top division of Italian club football, regarding a media company that would market broadcast rights
Serie A | Can new investors wake football’s sleeping giant?
Ben Marlow, managing director of 21st Club in Asia Pacific, looks at the rise and fall of Italian Serie A, and considers the ways in which the league can rise once again
Sky Italia picks up MLB rights
Pay-television broadcaster Sky has agreed a two-season rights deal to cover Major League Baseball in Italy.
The deal takes in the impending 2020 season, as well as the 2021 campaign
Brescia and Lecce join AGCM’s Serie A ticketing investigation
The Italian antitrust authority, l’Autorità Garante della Concorrenza e del Mercato (AGCM), has widened its probe into the ticketing sales process conducted by Serie A football clubs by launching proceedings ag…
Sacyr and Fratelli Beretta sign title sponsor deals with Spanish, Italian handball leagues
Spanish construction company Sacyr has opted to extend its title sponsorship of Liga Asobal, the top tier of domestic club handball, while Italian food products manufacturer Fratelli Beretta has signed…
Serie A ‘sets 15-per-cent limit’ on private equity investment
Lega Serie A, the governing body of the top division of Italian club football, has placed a cap of 15 per cent on any potential private equity investment into a new commercial entity
Sky Italia names Comcast’s Vacca as chief technology officer
Pay-TV broadcaster Sky Italia has announced the appointment of Gabriella Vacca as its chief technology officer
Nike’s early exit allows Roma to ‘explore new opportunities’
The 10-year kit supplier agreement between sports brand Nike and Italian Serie A club AS Roma has been terminated ahead of its contract end date of May 31, 2024
Inter Milan to monetise premium social content through Twitter partnership
Inter Milan has entered into a partnership with social media network Twitter that will allow the Italian football club to monetise its premium content on the platform
Wanda-Infront ‘among seven contenders’ for Serie A investment
Seven groups, including Wanda Sports Group and its agency Infront, are said to have been given the green light to proceed with potential investment offers for Lega Serie A, governing body of the top division…
Serie A clubs opt against pulling signal from Sky in rights fee stand-off
The 20 clubs from Italian football’s top-tier Serie A have decided against withholding the signal from Sky Italia, the pay-television broadcaster and rights-holder, over an ongoing row over the payment o…
Pirelli signs as event main sponsor of three WSBK rounds
Italian tyre brand Pirelli will be the main event sponsors for the Spanish, French and Riviera di Rimini rounds of this year’s Superbike World Championship.
Juventus is latest football club to launch TikTok channel
Italian football club Juventus has launched its own channel on the short-form video service TikTok.
The official account will provide behind-the-scenes content
F1 heads to Mugello for first-ever Tuscan Grand Prix
The Formula 1 motor-racing series has today (Friday) added two new races to its 2020 calendar, with a first-ever grand prix at Italy’s Mugello circuit scheduled for September.