Italy

Motorsport
Events

The Formula 1 motor-racing series has today (Friday) added two new races to its 2020 calendar, with a first-ever grand prix at Italy’s Mugello circuit scheduled for September.
Media

Italian pay-television broadcaster Sky Italia has filed an appeal against a ruling from Italy’s highest administrative court (CdS) that upheld a ban preventing it from acquiring exclusive internet rights t…
Football
Marketing

Italian Serie A football club AC Milan has agreed what it claims is a “unique, industry-first partnership” with sports and entertainment agency Roc Nation as it seeks to return to the top table in the…
Football
Sponsorship & Marketing

Japanese video game developer Cygames has restarted its back-of-shirt sponsorship with Serie A club Juventus after a one-year hiatus last season
Football
Media

Milan’s civil court has hit pay-television broadcaster Sky Italia with an injunction after an appeal from Lega Serie A over a missed rights fee payment by the broadcaster amid the Covid-19 shutdown.
Football
Sponsorship & Marketing

Interregional Sports Group will project virtual branding and graphics at closed-door Serie A stadiums for the remainder of the 2019-20 season after the Italian league expanded its partnership with the…
Football
Finance & Law

A total of eight private equity funds and banks could be interested in investing in a new company to market Serie A’s media rights.
Winter Sports
Events

The FIS Alpine World Ski Championships will take place as originally scheduled in Cortina, Italy, from February 9-21, 2021 after the sport of skiing rallied around the Covid-19-afflicted region to help…
Football
Finance & Law

Italian football’s Lega Serie A has decided to continue to examine proposals from private equity investors following a general assembly meeting.
Rugby Union
Events

Japan and Fiji have been invited to join an expanded Six Nations international rugby tournament being proposed to take place this November and December
Football
Finance & Law

Cash-strapped Serie-A clubs could find it difficult to agree a deal with a private equity investor because of internal politics and deep-seated rivalries, according to leading Italian financial journalist…
Motorsport
Media

Italian pay-television broadcaster Sky Italia has finalised its renewal of Formula 1 broadcast rights for the 2021 and 2022 seasons
Football
Sponsorship & Marketing

Italian football club AS Roma has expanded its agreement with global airline Qatar Airways to include main sponsorship of its women's team
Football
Fan Engagement

Juventus has unveiled a new “digital ecosystem”, including a new official website and mobile app, launched together with Turin-based technology company Deltatre. 
Football
Sponsorship & Marketing

Italian Serie A club Lazio has signed up high-speed train network Frecciarossa as its new sleeve sponsor. The deal begins immediately and will run until the end of the 2021-22 season
Wrestling
Media

International media group Discovery will be the new Italian broadcaster of wrestling’s WWE after reaching a “multi-year” agreement with the rights-holder. D
Football
Sponsorship & Marketing

Italian football club AS Roma has signed up energy specialists Edison Energia as its latest sponsor
Football
Finance & Law

Advent International has become the latest US investment firm to make a bid for a stake in Italian football’s Serie A, according to Bloomberg.