Italy

Football
Media

DAZN, the OTT streaming operator, has reached an agreement with Lega Serie A over the structure of its remaining payments this season for domestic broadcast rights to Italian football’s top flight, SportBusiness u…
Football
Sponsorship & Marketing

Italian mineral water brand San Bernardo has signed as the front-of-shirt sponsor of Italian Serie A club Sampdoria for the rest of the season.
Football
Media

An embargo on Serie A highlights aired by Italian public broadcaster Rai looks set to be dropped as the league returns to action this weekend
Football
Media

The final of Italian football’s Coppa Italia on Wednesday evening was watched by an average of 10.2 million viewers on Rai, the Italian public-service broadcaster.
Football
Finance & Law

The owners of Serie A club AS Roma have been forced to seek new buyers after a planned €750m ($844m) sale to Texas-based billionaire Daniel Friedkin fell through, according to the Financial Times.
Football
Media

The return of Italian football following a break of over three months generated record viewing figures for Italian public broadcaster Rai, which aired the second legs of both Coppa Italia semi-finals over…
Football
Media

Italian commercial broadcaster Mediaset has approached Italy’s antitrust authorities over the plans to showcase Italy’s Serie A on free-to-air television, it has been reported.
Football
Finance & Law

US investment firm Bain Capital has made "a tentative offer" to buy a 25-per-cent stake in Italian football's Serie A for €3bn ($3.4bn), according to Bloomberg. Bain is seeking to beat a €2.2bn
Football
Sponsorship & Marketing

Soft drinks group Coca-Cola has acquired the title sponsorship rights to Italian football’s main cup competition, the Coppa Italia, having surveyed the territory as title sponsor of the 2019 Supercoppa I…
Football
Finance & Law

Professional services firm Deloitte has unveiled its Annual Review of Football Finance for 2020, showing that Europe’s ‘big five’ leagues generated record high combined turnover of close to €17bn (£15.2/$19.3)
Football
Business

Italian agency Reset Group has launched a new division dedicated to sports marketing
Motorsport
Events

Formula 1 has granted one-year contract extensions to organisers of the Hungarian, Italian and Belgian Grands Prix as a means of compensating them for the staging of races behind closed doors this year
Football
Sponsorship & Marketing

Italian Serie A club Lazio has signed up gambling firm HQ Bet as a regional sponsor for China. The deal will run to the end of the 2021-22 season
Football
Governance

The French and Italian football federations (FFF and FICG) have both announced the creation of financial support packages intended to support lower-league, women’s and amateur football in their respective c…
Football
Media

Sky Italia and sports rights-holders have been dealt a blow after Italy’s Council of State restored the restriction that bars the pay-television broadcaster from acquiring exclusive content rights over i…
Football
Events

Lega Serie A, the organising body of the top division of Italian club football, has said its 2019-20 season will resume with a meeting between Torino and Parma, as Italian Football Federation (FIGC) president…
Football
Sponsorship & Marketing

Italian Serie A club Roma has signed up cyber security and data protection platform Acronis to its sponsorship portfolio
Football
Events

Serie A, the top tier of Italian club football, is set to return on June 20 after the country’s Sports Minister Vincenzo Spadafora gave the league the green light to resume.