Italy

Football
Sponsorship & Marketing

Inter Milan is poised to agree a back-of-shirt sponsorship deal with safety shoe and workwear company U-Power, filling the last piece of available inventory on its shirt
Football
Sponsorship & Marketing

SSC Napoli has agreed a two-year sponsorship deal with Rollbit, marking the first ever sports sponsorship deal agreed by the emerging crypto casino and exchange
Rugby Union
Media

Sky Italia, the pay-television broadcaster, is to show the United Rugby Championship for the first time, after picking up rights for the next two seasons
Football
Media

Lega Serie A chief executive, Luigi De Siervo, has reiterated that broadcasters must meet the organisation’s valuation for its next cycle of domestic rights, adding that if a solution isn’t found it is “much more likely” that it will proceed with the launch of an in-house platform.
Football
Finance & Law

The renewed clampdown against piracy in Italian football has commenced, with l'Autorità per le Garanzie nelle Comunicazioni (AGCOM), the country's regulator and competition authority for the communications …
Multiple Sports
Media

Sports content from Eurosport will continue to be available to all DAZN subscribers in Germany, Austria and Switzerland under the terms of a new sublicensing agreement
Football
Media

Italian public-service broadcaster Rai has been awarded free-to-air rights to the Women’s Serie A while the more lucrative pay-TV package remains unsold and the international rights have once again been a…
Football
Media

Sky Italia has secured a wide-ranging package of exclusive pay-TV rights to Italian football’s Serie C across the 2023-24 and 2024-25 seasons.
Football
Media

DAZN, the international subscription sports streaming service, is closing in on a multi-territory agreement with the IMG agency over exclusive rights to the Saudi Pro League
Football
Finance & Law

Italian football has long-term structural problems and has yet to fully recover from the Covid-19 pandemic, according to the annual study of football finance published by the Italian Football Federation…
Multiple Sports
Finance & Law

MFE-MediaForEurope, the parent company of commercial broadcaster Mediaset, has posted consolidated net revenues of €1.37bn and operating profit of €120.9m for the first six months of 2023.
Football
Sponsorship & Marketing

AS Roma has agreed a sponsorship deal with betting platform 678.com that will see the brand promoted on virtual pitch-side advertising boards in the Asia region
Football
Media

Autorità per le Garanzie nelle Comunicazioni (AGCOM), the regulator and competition authority for the communications industry in Italy, has given the green light to block pirated websites within 30 minutes, …
Football
Sponsorship & Marketing

US e-commerce platform eBay continues to build its presence in Italian football after being unveiled as the new title sponsor to the Serie A Femminile
Football
Media

Bids for domestic media rights to Serie A from 2024-25 have been improved but remain below the €1bn ($1.1bn) per season sought by the Italian league, chief executive Luigi De Siervo has revealed.
Golf
Sponsorship & Marketing

European Tour title sponsor DP World is strengthening its association with golf on the global stage by becoming a Ryder Cup Worldwide Partner – the top sponsorship tier for the event.
Football
Governance

The Italian Football Federation (FIGC) recorded a €2.5m profit for its 2022 financial year despite a drop in total revenue after the men’s national side failed to qualify for the Fifa World Cup in Qatar.
Football
Sponsorship & Marketing

AC Milan has filled the final position on its men’s first team shirt for next season after announcing a sleeve sponsorship deal with MSC Cruises.