Italy
Adidas and Prada launch sailing footwear partnership
German sportswear manufacturer Adidas and Italian fashion house Prada are partnering to produce limited edition footwear, including sailing shoes under Prada's Luna Rossa label
Ex-ICC and IMG executive Hunter given Six Nations commercial role
Six Nations Rugby has named Rupert Hunter as its new chief commercial advisor, replacing Dave Kavanagh
AC Milan joins Inter with DAZN presence
AC Milan has become the latest Italian Serie A football club to strike a deal for content from its in-house television channel to appear on OTT sports platform DAZN
Mediaset, Vivendi ‘hold talks to resolve disputed merger plans’
Italy-based broadcaster Mediaset and French media group Vivendi are in talks to resolve their dispute over the former’s plans to merge its Italian and Spanish businesses, according to the Reuters news a…
Milan-Cortina 2026 names Novari as chief executive
Vincenzo Novari has been announced as the chief executive of the 2026 winter Olympic Games, which will be held in Milan and Cortina d’Ampezzo in Italy.
Serie A to return to Saudi Arabia with Supercoppa
Lega Serie A, the top division of Italian club football, has announced that it will return to Saudi Arabia to stage this year’s edition of its Supercoppa Italiana.
Serie A appoints GroupM’s Ciccarese as marketing director
Lega Serie A, the organising body of the top division of Italian club football, has appointed Michele Ciccarese as its new marketing and commercial director.
尤文图斯、阿迪达斯与Palace滑板联手打造”第四球衣”
周三对阵热那亚的比赛中，意甲俱乐部尤文图斯身穿着由阿迪达斯和滑板品牌Palace联合打造的特别款主场球衣。
IMG’s Oettle named AC Milan’s head of sponsorship sales
Serie A club AC Milan has appointed Maikel Oettle, an experienced sponsorship executive, to the newly-created position of head of sponsorship sales
Juventus, adidas and Palace Skateboards combine for ‘4th shirt’ gambit
Italian Serie A club Juventus wore warm-up gear and a special-edition home shirt co-branded by adidas and the Palace Skateboards brand for Wednesday’s match against Genoa.
Extensive broadcast distribution and worldwide streaming for FIA’s Motorsport Games
The inaugural Motorsport Games has commenced in Rome today (Friday), backed by global broadcast coverage for the International Automobile Federation’s (FIA’s) new event.
Shell extends technical deal with Ducati racing teams
Oil company Shell has extended its longstanding Technical Partnership with Ducati motorcycle racing teams for three more years until the end of 2022
Wearable tech to debut at Next Gen ATP Finals
The Association of Tennis Professionals has furthered the positioning of its Next Gen Finals as a test bed for innovation, by announcing that players at this year’s tournament will be able to use wearable t…
Udinese extend with back-of-shirt sponsorship, Inter signs La Molisana as supplier
Serie A club Udinese has extended its agreement with energy company Bluenergy Group, its back-of-shirt sponsor
Italian rugby’s Top12 to receive Facebook coverage
The Italian Rugby Federation (FIR) has reached an agreement with social media platform Facebook to stream coverage of the Top12, the top tier of the club game in the country
Milan teams’ opposing fortunes on display as AC post record loss, Inter record revenue
Milan’s two historic football clubs, AC Milan and Inter Milan, have announced their financial results for the last year, demonstrating the contrasting fortunes of the two teams.
Juventus and Coca-Cola enter Italy-based agreement
Serie A champion Juventus has added soft drink giant Coca-Cola to its sponsorship portfolio.
The agreement is focused on the Italian market and will incorporate multiple activations
TIM focuses on women’s football with new FIGC partnership
Telco TIM has enhanced its association with the Italian Football Federation (FIGC) by agreeing a wide-ranging two-season deal encompassing media and sponsorship rights focusing on the women’s game.