Italy

Football
Sponsorship & Marketing

Italian Serie A club Empoli has signed a three-year extension to its main shirt sponsorship agreement with computer products company Computer Gross – and expanded the deal to include the club’s stadium nam…
Football
Media

Lega Serie A has opted to engage in private negotiations with two broadcasters over the sale of domestic Coppa Italia and Supercoppa Italiana rights between 2024-25 and 2026-27
Football
Media

The Italian Football Federation (FIGC) is inviting bids from broadcasters interested in acquiring rights for the Women’s Serie A, Coppa Italia and Supercoppa competitions for the 2023-24 season.
Football
Sponsorship & Marketing

Italian Serie A club Bologna has named Canadian dairy company Saputo – the family business of the club’s president and majority owner Joey Saputo – as its main shirt sponsor. T
Football
Media

Italy’s antitrust regulator, the Autorità Garante della Concorrenza e del Mercato (AGCM), has issued fines totalling more than €8m ($8.95m)
Multiple Sports
Media

Stakeholders in the Italian sports media business have welcomed the approval of a new law against online content piracy
Football
Sponsorship & Marketing

Inter Milan has announced video-on-demand subscription service Paramount+ as its main shirt sponsor just in time for the club’s new kit launch.
Football
Sponsorship & Marketing

MSC Cruises has expanded its sponsorship deal with Napoli to take on premier front-of-shirt branding rights, while e-commerce platform eBay has been unveiled as the new sleeve sponsor of the reigning Serie…
Football
Governance

Lega Serie A and talent agency Roc Nation Sports International (RSNI) have announced a strategic partnership to enhance the Italian league's reach into North America
Football
Sponsorship & Marketing

Serie A club Internazionale has extended its long-term technical supplier agreement with Nike, but has yet to agree a main shirt sponsorship for the upcoming season
Football
Sponsorship & Marketing

Lega Serie A's Torino has become the latest football club to sign up sports fashion retailer JD as its sleeve sponsor with the brand’s logo set to be featured on first-team kits from the start of the 2…
Football
Sponsorship & Marketing

Serie A clubs have been told by the Italian league to tone down the logos of their sleeve sponsors over the next few seasons
Basketball
Media

Pay-television broadcaster Sky Italia has announced rights renewals for a slew of sports properties, including the Uefa European Championship, the NBA, rugby union’s Six Nations and sailing’s America’s Cup. S
Football
Sponsorship & Marketing

Video-on-demand subscription service Paramount+ has stepped up its relationship with Inter Milan by becoming the back-of-shirt sponsor of the Italian Serie A football club
Multi-sport
Industry Moves

The International Olympic Committee (IOC) has appointed Kristin Kloster to replace Sari Essayah as chair of the Coordination Commission for the Milano Cortina Winter Olympic Games in 2026
Sailing
Media

Italian commercial broadcaster Mediaset has acquired free-to-air rights to the 37th America’s Cup.
Football
Media

Lega Serie A has extended private negotiations with three broadcasters interested in its domestic rights from 2024-25 onwards, after refusing to accept the offers on the table
Football
Sponsorship & Marketing

Adidas has confirmed its return as kit supplier of Italian Serie A club AS Roma, having overcome the previous incumbent’s demand for ‘first right of refusal’ in an arbitration court in February. T