Italy
New Era launches exclusive AC Milan collection
Global headwear company New Era has announced a supplier agreement with Italian Serie A club AC Milan
DAZN Italia integrates ticket sales into app through Vivaticket
The Italian arm of sports subscription and media company DAZN has signed an agreement with Italian ticketing company Vivaticket, through which customers will be able to buy tickets for football matches…
DAZN Italy CEO: Piracy steals €800,000 per day from sports industry
Sports subscription service and media company DAZN has called on the Italian parliament to speed up the introduction of a new bill targeting piracy, following the release of a report outlining that illegal…
Serie B announces Helbiz termination, Sky and DAZN face increased payments
Lega Nazionale Professionisti Serie B (LNPB) has terminated its rights deal with Helbiz, the US-based micro-mobility company, in a move that is set to mean Sky Italia and DAZN will be required to increase…
EXCLUSIVE: Lofty reserve price for Coppa Italia, Supercoppa domestic rights
The domestic rights sales process for the Coppa Italia and Supercoppa Italiana from 2024-25 to 2026-27 launched today (Tuesday) has set an aggressive reserve price.
Ryder Cup seeks to boost appeal with Roc Nation tie-up
The Ryder Cup has agreed a consultancy partnership with the Roc Nation Sports International (RNSI) talent agency as it seeks to broaden the appeal of the biennial golf tournament between Europe and the…
Udinese’s association with stadium sponsor Dacia ends after 13 years
Italian Serie A club Udinese’s long-running stadium naming rights and shirt sponsorship agreement with Dacia has ended.
Napoli president: Serie A rights bids under €600m per season
The recent bids for domestic media rights to Serie A from 2024-25 came in at less than €600m ($651m) per season, according to Aurelio De Laurentiis, the outspoken president of newly-crowned champions Na…
Serie A to hold private negotiations after rejecting domestic bids
Lega Serie A is to move into a period of private negotiations with three broadcasters after bids submitted for domestic rights from 2024-25 onwards were rejected
Acqua Lete renews FIGC deal, Multiópticas signs with RFEF
Mineral water brand Acqua Lete has renewed its ‘Premium Partner’ agreement with the Italian Football Federation (FIGC), adding to a spate of new deals for the cycle from 2023 to 2026.
Zilliacus to launch Serie A club investment fund
Finnish entrepreneur Thomas Zilliacus has announced the launch of an investment fund targeting Serie A, the top division of Italian club football
Women’s World Cup breakthrough in major markets after EBU intervention
Fifa has extended its media rights agreement for the 2023 Women’s World Cup with the European Broadcasting Union, ensuring the tournament will be screened in the major markets of France, Germany, Italy, S…
Former AC Milan owner and Mediaset founder Berlusconi dies aged 86
Silvio Berlusconi, the former Prime Minister of Italy and long-time owner of Serie A football club AC Milan, has died at the age of 86
Canale 5 nears 9m viewers for Champions League final, French and German figures drop
Saturday evening’s Uefa Champions League final registered the highest free-to-air audience in Italy since 2017 as Inter Milan lost out to Manchester City.
Rai mourns death of sports rights chief Forleo
Italian public broadcaster Rai has announced the death of Pier Francesco Forleo, head of its sports rights department
Juventus set to leave European Super League project
Serie A club Juventus has indicated its intention to leave the European Super League project after requesting a meeting with Real Madrid and Barcelona, the other two remaining clubs from the failed breakaway…
Inter agrees 11th-hour Paramount+ shirt deal for Champions League final
Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.
Europa League final nets 6.5m viewers on Rai as Movistar TV delivers seven-figure audience
Last night’s Uefa Europa League final between AS Roma and Sevilla delivered a strong free-to-air audience in Italy and over one million viewers on the Telefónica-owned Movistar TV subscription service in…