Italy

UEFA, European football's governing body, agreed deals for the UEFA Champions League rights and UEFA Europa League media rights in Italy and Spain respectively, from 2009-12.

Italian automobile manufacturer, Fiat, extended its sponsorship deal of Yamaha's factory MotoGP team for the next two seasons.

David Beckham’s proposed loan move to Italian giants AC Milan could be worth up to £10 million to the club over six months.

Italian pay-television broadcaster, Sky Italia, has acquired the broadcast rights for the Sochi 2014 Olympic Winter Games and the Games of the XXXI Olympiad in 2016 from the IOC.

Italian Serie A club, Juventus has agreed a long-term partnership with MP & Silva to jointly develop the club’s official local-language websites and mobile sites in China, Japan and Indonesia.

Leading information and content provider, STATS LLC has agreed a content deal with media company PlayPhone, to provide the operator with live football scores and editorial content for its mobile platforms.

Italian public-service broadcaster, Rai, has acquired the domestic rights for the 2008-09 Supercoppa (Super Cup) from the Lega Calcio, Serie A’s governing body.

Italy will bid to host either the 2015 or the 2019 Rugby World Cup, according to the Italian Rugby Federation (FIR).

Multinational sports broadcaster ESPN has acquired television, internet and mobile rights in the Pacific Rim for the home league matches of ten of the top Serie A clubs in a two-year deal with the MP & Silva agency.

Italian Serie A club, Juventus, announced a net loss of €800,000 in its third-quarter, significantly less than the €4.5 million loss it reported a year earlier.

Juventus Football Club has announced details of its off-season tour of South East Asia and Australia.

Juventus and Sportfive Italia agreed a new long-term strategic partnership for naming and partial promotional and sponsorship rights for the club’s new stadium.

RCS Sport, organiser and rights holder of the Giro d’Italia is considering selling the international TV rights for the tour direct to the market and separately from the domestic rights package.

Sky Italia acquired the TV rights for the 2010 Vancouver Winter Olympics and the 2012 London Olympic Games in a deal with the International Olympic Committee.

Manchester United climbed two places to second in the latest Football Money League from business advisory firm Deloitte, which ranks the 20 biggest football clubs in the world based on revenue, but Real Madrid remains the world’s largest revenue generating club, completing a hat-trick of first place finishes.

adidas and Serie A club A.C. Milan extended their 10-year association with a new sponsorship deal which runs until 2017.