Italy

Italian Serie B club Juventus launched its own club channel "Juventus Channel", on November 1.

Dentsu Inc concluded an agreement with Media Partners & Silva Limited for the co-distribution of a package of Italian Serie A media rights in Asia.

A proposal from English rugby union’s Premiership clubs giving them a greater say in the running of the Heineken Cup is likely to be rejected, a move which could lead to the threat of a breakaway.

Serie A side Fiorentina said it will appeal to the civil courts if the points penalty it received in a match-fixing trial is not annulled after a hearing in front of the Italian Olympic Committee (CONI).

The Infront Sports & Media agency reached an agreement to acquire the Milan-based sports marketing agency, Media Partners.

The Media Partners & Silva and Sportfive agencies agreed a deal to unify the sale of international Italian Serie A rights in some key territories.

Italian Serie A club Internazionale signed an exclusive partnership with leading Chinese portal Sina to establish, host, develop and promote a Mandarin Chinese-language version of its official website.

The Luzhniki Stadium in Moscow and the Stadio Olimpico in Rome have been selected to host the 2008 and 2009 UEFA Champions League finals respectively by UEFA's executive committee.

The Media Partners & Silva agency agreed a deal with the new Romanian sports channel, Sport One, for the broadcast of Italian Serie A in Romania.

The Italian government will introduce a new conflict of interest" law that would bar government officials from holding management or operative roles in major private companies, but not from owning them.

Formula 1’s Ferrari team has asked Bernie Ecclestone, the sport’s commercial director, to reinstate the San Marino Grand Prix in 2007.

A potential clash between FIFA and Europe’s top leagues over plans to cut the number of clubs taking part in each league to 18 from next year was averted after a compromise was reached.

News Corporation and Telecom Italia are in continuing talks on a deal to distribute media content in Italy.

Italian club Juventus said it would negotiate a new sponsorship deal with the oil company Oilinvest which owns the Tamoil brand which sponsors the club, following its relegation to Serie B.

Italian soccer club AC Milan is to take its fight to have its punishment for involvement in a match-fixing scandal cut to the Italian Olympic Committee’s (CONI) Court of Arbitration.

Italian soccer giants Juventus have reiterated they will drop plans to go through the civil courts – if their Serie A status is restored in time for next month’s season start.