Japan

Golf
Media

New media rights agreements have been agreed in Japan for PGA Tour golf following the shutdown yesterday of GolfTV, the Warner Bros
Rugby Union
Sponsorship & Marketing

The Japan Rugby Football Union (JRFU) and the top-tier Japan Rugby League One (JRLO) have teamed up with conglomerate Sony to establish a new marketing company
Basketball
Events

New pan-regional club basketball competition the East Asia Super League will run a five-day competition in Japan next March as it prepares for its first full season in 2023-24
Basketball
Fan Engagement

The B.League, operating body of the top two divisions of club basketball in Japan, has furthered its outreach efforts to international fans by launching an English-language website
Baseball
Industry Moves

Sadayuki Sakakibara has been appointed as the new commissioner of Nippon Professional Baseball (NPB), the sport’s top-tier competition in Japan.
Golf
Events

The world's two biggest men's golf tours, the DP World Tour and the PGA Tour, have agreed a new alliance with Japan's professional tour under which the top Japanese men's golfers each season can join the…
Football
Governance

The Japanese Football Association (JFA) has signed a renewed Memorandum of Understanding (MoU) with the English Football Association (FA), with the new agreement to cover areas such as women’s football, g…
Multi-sport
Finance & Law

The headquarters of Hakuhodo were searched today (Monday) as Japan’s second biggest advertising agency became the latest company to be investigated in the widening probe into contracts awarded for the s…
Multi-sport
Finance & Law

Offices of the Dentsu agency were raided today (Friday) by Japanese prosecutors and antitrust officials as a corruption probe continues into contracts handed out for the staging of Tokyo’s 2020 Olympic a…
Mixed Martial Arts
Media

Japanese streaming platform AbemaTV has extended its media rights agreement with mixed martial arts promotion ONE Championship to cover 2023. Abema will show live coverage of 60 events next year
Baseball
Licensing & Merchandising

Nippon Professional Baseball (NPB) club Yomiuri Giants has entered into a long-term global deal with US sportswear and equipment manufacturer Nike and sports merchandising company Fanatics that will see…
Football
Licensing & Merchandising

Football star Cristiano Ronaldo and the Chinese and Japanese football leagues announced new stages in digital collectibles projects this week amid growing uncertainty over the once-booming sector
Rugby Union
Events

More than 65,000 tickets have been sold for the rugby union match between Japan and New Zealand in Tokyo on Saturday (October 29), the Japan Rugby Football Union (JRFU) has announced
Handball
Events

A revamped domestic handball league in Japan set to launch in September 2024 has taken a step forward by "tentatively" identifying 18 teams that will participate
Olympic Games
Sponsorship & Marketing

Shinichi Ueno, president of Japanese advertising firm ADK Holdings, has been arrested in connection with the corruption scandal over sponsorship deals for the Tokyo 2020 Olympic and Paralympic Games, while…
Judo
Media

The International Judo Federation (IJF) has signed an agreement with Fuji TV to broadcast IJF competitions in Japan across the 2022-23 season and ahead of the Paris 2024 Olympic Games
Motorsport
Sponsorship & Marketing

Red Bull has announced a new agreement with Honda that will see the Japanese automobile manufacturer continue to supply its Formula 1 teams with power units and receive more prominent branding on their…
Multi-sport
Sponsorship & Marketing

Japanese media conglomerate Kadokawa has accepted the resignations of chairman Tsuguhiko Kadokawa and vice-chairman Masaki Matsubara with the company embroiled in a corruption scandal over sponsorship…