Japan
Nissan to sponsor NBA Japan Games
Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan
Nippon Express becomes global sponsor of World Baseball Classic
Japanese logistics firm Nippon Express has been announced as a global sponsor of the World Baseball Classic
Asahi Super Dry signs global City Football Group deal
Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.
J.League lands broadcast deals in Thailand and Nigeria
The J.League, the organising body of the top two domestic football leagues in Japan, has unveiled media rights agreements with Nigerian group Sporty Internet at Thai football club BG Pathum United
DAZN adds non-exclusive rights for Primeira Liga in Japan
Streaming platform DAZN has acquired non-exclusive rights in Japan for the Portuguese Primeira Liga in a deal covering at least the 2022-23 season
DAZN acquires French Ligue 1 rights in Japan
DAZN has acquired exclusive streaming rights in Japan for French Ligue 1 football in a deal covering at least the 2022-23 season
Eintracht Frankfurt to tour Japan in November
German Bundesliga football club Eintracht Frankfurt will play friendlies against Japanese J.League clubs Urawa Reds and Gamba Osaka during a tour of Japan in November
IMG extends Japan Open sponsorship role until 2027
IMG will continue to market the global sponsorship rights for the Japan Open tennis tournament after extending its long-running commercial agreement with the Japan Tennis Association (JTA) until 2027
W Series switches from Japan to Singapore
Singapore has replaced Japan as the host of the seventh race of this year’s W Series season after organisers of the all-female motorsport series moved the event due to “unforeseeable operational challenges”.
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Japan’s NTT forms new rugby business unit, reorganises teams
Japanese telco NTT has created a new rugby-focused business, NTT Sports X, and reorganised its two rugby union teams, renaming and putting a focus on its highest-ranked team, now called Urayasu D-Rocks
PSG reaps the benefits of being fashionable in Japan in lucrative pre-season tour
Paris St-Germain has created a 'lifestyle brand' in Japan that goes beyond football, into fashion and culture
Abema sublicenses Premier League rights in Japan from SPOTV
Japanese streaming platform Abema will show 114 live matches from the English Premier League during the upcoming 2022-23 season under a sublicensing deal with sports streaming service SPOTV Now, the master…
WBSC appoints Konami to develop baseball video game, esports competition
The World Baseball Softball Confederation (WBSC) has appointed Japanese entertainment conglomerate Konami to create a new baseball video game and develop an international baseball esports competition
Tokyo replaces New York as ‘world’s leading sports city’
Tokyo, host of last year’s summer Olympic and Paralympic Games, has replaced New York at the top of Burson Cohn & Wolfe (BCW)’s annual ‘Ranking of Sports Cities’.
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E-1 Football Championships rights deals agreed in China, Japan
Chinese streaming platform Migu and Japanese broadcaster Fuji TV have acquired rights to this month's East Asian Football Federation E-1 Football Championships
DAZN nets Soccer Champions Tour rights in Japan
DAZN has acquired media rights in Japan to the inaugural edition of the Soccer Champions Tour
SPOTV acquires Scottish Premiership rights in Japan
Streaming service SPOTV Now has acquired media rights in Japan for Scottish Premiership football in a deal beginning with the upcoming 2022-23 season
Tokyo wins race to host World Athletics Championships in 2025
World Athletics has selected Tokyo to host its World Championships in 2025, with the Japanese capital beating rival bids from Nairobi, Silesia and Singapore