Japan
Business

Bud Selig has described Major League Baseball's internet strategy as the key to its success as it looks to shore up its long-term future.
Business

Advertising and marketing giant WPP has unveiled a major new sport sponsorship tool.
Business

Major League Baseball chiefs are keeping in close contact with Washington amid fears its opening games of the season in March could be hit by war in the Middle East.
Business

Japanese telecommunications firm KDDI has signed a sponsorship deal with the Panasonic Toyota Racing Formula One team.
Media

Asian soccer promoter and marketing consultants ProEvents Management has teamed up with Japanese advertising agency Dentsu as its exclusive strategic partner to develop all European soccer club business in the region.
Business

Japanese technology firm NTT Com has signed up as the official IT partner to the Euro 2004 tournament to be held in Portugal.
Business

Italian soccer team Inter Milan has agreed a three-year deal with Japanese communications company Dentsu for the development of the club’s business in the Far Eastern country.
Business

FIFA has unveiled yet another sponsor for the 2006 World Cup in Germany.
Events

The NFL has announced that the Super Bowl will be broadcast to 800 million people in 220 countries around the world.

IMG has appointed a new senior international vice president and managing director of its IMG Tokyo office.
Business

World Wrestling Entertainment (WWE) has announced a major increase in its international live event revenues over 2002.
Business

Japanese advertising giant Dentsu has teamed up with communications group Publicis Groupe to form a major new sports marketing company.
Media

Sportbusiness.com has learned that UK pay-TV operator BSkyB has announced its intention to close its wholly-owned statistics service Opta.
Business

Hyundai has renewed its marketing tie-up with soccer governing body FIFA including sponsorship of the 2006 World Cup.
Business

Mitsubishi will return to the World Rally Championship in 2004 after confirming it will restructure its motorsports engineering activities over the next 12 months.
Events

IEC in Sports has signed a deal to represent the TV rights to badminton's IBF World Grand Prix event, the China Open.
Events

Brazilian broadcaster Canal Fox has snapped up the TV rights to the prestigious Copa Toyota Libertadores soccer tournament.
Events

The popularity of Major League Baseball (MLB) in Japan is soaring according to the viewing figures for the 2002 All-Star Series.