Latin America
Business

Latin American brewing giant Ambev has unveiled a major marketing initiative centred on Sao Paulo’s top clubs which aims to transform the Campeonato Brasileiro into the world’s top league by 2015.
Events

Rodrigo Otoya, President of the Cali Local Organising Committee (CLOC) for the 2013 World Games, has played down worries that facilities for the Games may not be completed in time.
Sponsorship & Marketing

Repucom has joined forces with IBOPE Media to launch a sports marketing research service catering for the Latin American market.
Business

The new-look Maracana Stadium is set to become one of the world’s most sustainable venues with the announcement that it will be powered by solar energy for the 2014 FIFA World Cup.
Events

Soccerex has announced that Aldo Rebelo, Brazil’s Sports Minister, will participate in the official opening ceremony of this year’s Global Convention in Rio de Janeiro.
Events

Brazil’s Sports Minister Aldo Rebelo has insisted that the country will be ready to stage the 2014 FIFA World Cup, adding that all planned infrastructure and stadium projects will be completed on time.
Events

Soccerex has announced that England legend Sir Bobby Charlton will speak alongside former Brazil captain Carlos Alberto Torres at this year’s Global Convention, with the duo set to be interviewed together for the first time at the event, which runs from November 24-28 in Rio de Janeiro.
Events

The Association of Tennis Professionals (ATP) has furthered its ties to Rio de Janeiro ahead of the 2016 Olympic Games by finalising an agreement for a World Tour event to be held in the Brazilian city from 2014.
Business

Cruzeiro has agreed a sponsorship deal with beverage brand Guaramix that will allow its logo displayed on the Brazilian club’s shirts through to December 2014.
Events

Brazil’s Ministry of Sport has announced that a “priority” list of 14 nations will be targeted for a series of events that aims to promote the tourism benefits of the country’s host cities for the 2014 FIFA World Cup.
Business

Belo Horizonte has stepped up its preparations for the 2014 FIFA World Cup by appointing American firm Front Row Marketing Services to explore a naming rights deal for its Mineirão stadium.
Events

Brazil’s local organising committee (LOC) for the 2014 FIFA World Cup has pledged that stadium development will be completed six months ahead of the tournament, but has admitted that Recife’s Pernambuco Arena is a concern for next year’s Confederations Cup.
Business

Brazilian football club Sao Paulo has extended its shirt sponsorship deal with education company Wizard, as it continues to seek a new major sponsor.
Business

Nike has won the bidding competition to become an official tier-three partner in the sporting goods category for the Rio 2016 Olympics as part of a deal that will also include the provision of kit to the Brazilian team at the London 2012 Games.
Business

The long-running process to formalise the law regulating Brazil’s staging of the 2014 FIFA World Cup moved a major step closer on Thursday after it was passed onto the Senate, the upper house of Brazilian government.
Events

FIFA has taken the unprecedented measure of placing its entire executive committee on the organising committee for the 2014 World Cup amid continuing fears over preparations in Brazil.
Business

Jeffrey Webb has revealed he has accepted the nomination to replace Jack Warner as president of the Confederation of North, Central American and Caribbean Association Football (CONCACAF).
Events

The Brazilian Football Federation (CBF) has reached an agreement with the Chilean Football Association (ANFP) for the two countries to switch hosting rights to the 2015 and 2019 editions of the Copa America.