Latin America
Band Série B deal ‘99.9 per cent done’; pay-TV talks continue
Brazil's Série B, one the world's most valuable second-tier football leagues, is close to confirming its domestic broadcasters from 2023 onward.
Inter Milan signs Ria Money Transfer, Afizzionados deals
Italian Serie A club Inter Milan has announced a new sponsorship deal with Ria Money Transfer, a company owned by Euronet Group that specialises in cross-border money transfers
Brazilian digital influencer Casimiro to stream Women’s World Cup matches
Brazilian influencer Casimiro has revealed that he will be streaming coverage of this year’s Fifa Women’s World Cup.
Anheuser-Busch extends with Mexican federation, adds women’s team to deal
Anheuser-Busch has announced a multi-year sponsorship renewal of a long-time agreement with the Mexican Football Federation (FMF) as the official beer partner for the men's national team's United States…
Argentina friendlies to receive free-to-air coverage following government resolution
The Argentinian government has today (Monday) published a resolution to ensure that all friendly matches played by the national team this year are shown on free-to-air television
Brazil-Morocco friendly to be shown on Band, YouTube
Brazilian commercial broadcaster Band has acquired rights to the national football team’s forthcoming friendly against Morocco, which will also be live streamed on YouTube.
LaLiga launches Summer Tour platform operated by Relevent
LaLiga, the organising body of the top two tiers of Spanish football, has announced the launch of LaLiga Summer Tour, a new platform that will organise pre-season friendlies for its clubs in overseas markets,…
TCL ups presence in South American football with Copa Libertadores deal
Chinese consumer electronics company TCL has expanded its sponsorship activity in South American football by becoming an Official Sponsor of the Copa Libertadores club competition for the 2023-26 cycle
LiveMode recruits ex-Meta LatAm sports head Lenz Cesar to lead expansion
Brazilian sports marketing agency LiveMode has recruited experienced sports broadcast executive Leo Lenz Cesar to its expanding team
Novibet deal sets record for Fortaleza, Corinthians adds shorts sponsors
Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.
Five nations in contention to host 2024 Weightlifting World Championships
The International Weightlifting Federation (IWF) has announced that five bidders are in contention to host its 2024 World Championships, with the strong potential for the event to head to a new market
Maracana to host 2023 Copa Libertadores final
Brazil's Maracana Stadium in Rio de Janeiro will host the final of the 2023 Copa Libertadores, South America’s leading club football tournament, while the final of the 2023 Copa Sudamericana, the continent’s sec…
Brax agency secures Brazilian Série B broadcast rights
Campeonato Brasileiro Série B clubs have accepted a proposal from the Brazilian Football Confederation (CBF) that will see the Brax Sports Assets agency take on broadcast rights for the competition for …
Fluminense adds Avanutri as back-of-shorts sponsor
Brazilian football club Fluminense has renewed its sponsorship agreement with nutrition and recovery equipment company Avanutri for another year
Boca Juniors signs shirt sponsorship deal with DirecTV Latin America
Argentinian Primera División football club Boca Juniors has agreed a shirt sponsorship deal with US-based broadcaster DirecTV Latin America.
Brazil and Latin America next up for Uefa club competition rights sales
Broadcasters in Brazil and the rest of Latin America must lodge their Uefa club competition rights bids later this month, SportBusiness understands
Brazil preparing bid to host 2027 Women’s World Cup
Brazil is preparing a bid to host the 2027 Fifa Women’s World Cup, the country’s sports ministry has announced.
EstrelaBet extends commitment to Internacional
Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.