Latin America
Borussia Dortmund names Afizzionados its inaugural partner in Mexico
Bundesliga club Borussia Dortmund has named specialized sports channel Afizzionados as its inaugural regional partner in Mexico, becoming the latest European soccer club to align with the network
ATV acquires domestic rights to Peru’s World Cup qualifiers
Free-to-air broadcaster ATV will be the new home in Peru to the country’s 2026 Fifa World Cup qualifiers in the coming cycle.
Mastercard adds women’s event to extended Copa Libertadores deal
Global payments company Mastercard has extended its sponsorship deal for the Copa Libertadores, while adding backing of the women’s edition of the South American club football tournament.
OneFootball offers PPV Copa do Nordeste, adds Italy’s Serie C to content portfolio
Media platform OneFootball has agreed a sublicensing deal with pay-television broadcaster Nosso Futebol for pay-per-view rights to Brazilian club competition the Copa do Nordeste, while it has signed its…
NBA adds Hellmann’s as sponsor in Brazil
Mayonnaise brand Hellmann’s has agreed a deal to sponsor the NBA basketball league in Brazil.
Betsson extends backing of Peruvian league, adds title sponsorship of Chile’s top tier
Betting group Betsson has renewed its title sponsorship of the Peruvian Liga 1, while it has agreed a separate deal for naming rights to the top flight of Chilean club football
Betano joins Supercopa with Copa do Brasil
Sports betting operator Betano has added the Supercopa do Brasil to its title sponsorship of domestic club football competition the Copa do Brasil
DAZN retains rights to Brazil’s Campeonato Série C
Subscription sports broadcaster DAZN has renewed its rights in Brazil to the Campeonato Brasileiro Série C, the third tier of domestic club football.
McDonald’s steps up AFA relationship with league sponsorship
Argentina’s Liga Profesional de Fútbol (LPF), the top tier of domestic club football, has signed a sponsorship deal with fast-food restaurant chain McDonald’s.
COB’s Medley sponsorship to focus on mental health
The Brazilian Olympic Committee (COB) has agreed a two-year sponsorship deal with pharmaceutical company Medley
Fifa Club World Cup returns to Globo in Brazil
Brazilian media group Globo has acquired rights to the forthcoming 2022 Fifa Club World Cup
Flamengo and RB Bragantino sign sleeve sponsors, Paranaense extends shirt deal
Brazilian club Flamengo has signed up electrical wires and cables company Sil Fios e Cabos Elétricos as its shirt sleeve sponsor for the 2023 season.
Globo agrees new Supercopa do Brasil deal
Brazilian commercial broadcaster Globo has acquired rights to this year’s edition of the Supercopa do Brasil, which is contested by the winners of the Campeonato Brasileiro and the Copa do Brasil.
DHL extends long-term backing of Formula E, Bandeirantes agrees rights deal
Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Amstel serves up Conmebol extension to 2026, adds Libertadores Femenina
Heineken-owned beer brand Amstel has extended its sponsorship of the men’s Copa Libertadores until 2026 in a deal that also includes backing of the women’s version of the top-tier continental clubs com…
Fifa Club World Cup rights on the market in Brazil
The deadline to submit bids for two rights packages in Brazil to the Fifa Club World Cup passed yesterday (Monday)
Andy Dolich | MLB expansion to Mexico City would be significant business-building decision
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores the notion of Major League Baseball placing an expansion team in the Mexican capital
Conmebol boosts prize money payments as new rights cycle starts
The South American Football Confederation (Conmebol) has detailed plans for a 23-per-cent increase in payments to clubs across its competitions for the 2023 season