Latin America
Sportfive signs exclusive sponsorship sales deal with Brazil’s Pain Gaming
Sportfive has been awarded an exclusive mandate to sell sponsorship packages for Pain Gaming, the Brazilian esports team
Protocol to distribute European rights to Brazilian volleyball’s Superliga
The Canada-based Protocol Sports Marketing agency has signed a multi-year deal to distribute media rights to Brazilian volleyball’s men’s and women’s Superliga across Europe.
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ACB renews with Sharjah Sports, lands Mexican rights deal
The Spanish Basketball Clubs Association (ACB) has renewed a rights agreement with UAE-based broadcaster Sharjah Sports and struck a new deal with Mexican sports broadcaster Hi! Sports
Coors Light named official beer of Leagues Cup
Molson Coors beer brand Coors Light has been named the inaugural multiyear commercial partner of the Leagues Cup, the 47-team, month-long tournament which begins in 2023.
Mubadala Capital ‘selected’ as financial backer for Brazilian football’s Libra body
Libra, one of two collectives of Campeonato Brasileiro Série A and Série B teams seeking to drive plans for a new Brazilian football league system, has recommended Mubadala Capital as its preferred financial b…
Brazilian influencer Casimiro to stream World Cup matches, Airtel nets rights in Africa
Brazilian agency LiveMode has brokered an agreement on behalf of Fifa for matches from this year’s World Cup to be broadcast on streamer and digital influencer Casimiro’s various platforms in Brazil.
Messi appointed global brand ambassador for Byju’s social impact arm
Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.
Mediapro awarded four-year VAR contract for Conmebol club competitions
Mediapro, the broadcast production group and rights agency, has been appointed by Conmebol, South American football’s governing body, as its provider of video assistant referee (VAR) services for the C…
49ers announce event schedule for Mexico City
The National Football League's San Francisco 49ers finalized a schedule of events for when the team takes on the Arizona Cardinals on November 21 in Mexico City, a key part of the league's international…
Claro Sports returns as UCI Track Champions League broadcaster
Pay-TV broadcaster Claro Sports will return as the broadcaster of the International Cycling Union’s (UCI) Track Champions League in Latin America for the 2022 season.
Warner Bros. Discovery to showcase Campeonato Paulista on TNT
Media conglomerate Warner Bros
Inter Rapidísimo signs up as Qatar 2022 regional supporter
Logistics firm Inter Rapidísimo has set a first for a Colombian company by becoming an official regional supporter of football’s Fifa World Cup.
Mexican GP to remain on F1 calendar through 2025
The Mexican Grand Prix will stay on the Formula 1 schedule through 2025 after securing a three-year contract extension
Mexico to bid for 2036 or 2040 Olympic Games
Mexican authorities have announced that the country will bid to host either the 2036 or 2040 Summer Olympic and Paralympic Games
Zé Delivery signs on as CBF sponsor ahead of World Cup
The Brazilian Football Confederation (CBF) has signed up beverage delivery service Zé Delivery as a new sponsor.
Globo’s Combate to showcase ONE Championship in Brazil
Mixed martial arts promotion ONE Championship has agreed a multi-year rights deal with Brazilian broadcast group Globo
SporTV makes its return as NBA broadcaster in Brazil
Globo's pay-television broadcaster SporTV will once again broadcast the NBA in Brazil after securing a sublicensing agreement with beer brand Budweiser, which holds a package of NBA media rights in the…
F1TV Pro made available to Mexican telco subscribers
Formula 1 has teamed up with Telcel and Telmex to make its F1TV Pro streaming service available to subscribers of the Mexican telecoms companies