Latin America

Beach Volleyball
Media

Volleyball World, the commercial arm of the International Volleyball Federation (FIVB), has announced a three-year exclusive rights deal across Latin America with sports broadcaster ESPN
Football
Sponsorship & Marketing

US consumer electronics and telecommunications company Motorola has agreed a sponsorship deal for the Mexican marketplace with LaLiga, organising body of the top two divisions of Spanish club football
NFL
Media

The National Football League’s San Francisco 49ers announced an agreement with Mexican radio giant Grupo Fórmula to broadcast all 49ers games on Radio Fórmula to 36 radio stations in 22 cities across Mex…
NFL
Media

Commercial broadcaster RedeTV has struck a three-year deal with the National Football League for free-to-air rights to the American football league in Brazil
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship (UFC) has announced a pilot programme with virtual advertising technology provider 4D Sight that will see branding digitally inserted into its broadcasts in Latin America
NFL
Media

The National Football League's Los Angeles Rams are expanding their international reach by securing media rights agreements to air the team's preseason games in Mexico, Australia, New Zealand, and China …
Basketball
Events

2022-23 schedule includes series of special-event games
Football
Sponsorship & Marketing

Brazilian top-flight football club Corinthians has signed a sponsorship deal with vehicle protection company Gol Plus with the focus on assets connected to the pre-match warm-up
Basketball
Licensing & Merchandising

The National Basketball Association is continuing its international expansion efforts by opening NBA Park in Brazil this November, which will represent the league's largest fan destination in the world
Football
Media

Global sports and entertainment company 1190 Sports has submitted an offer to the Peruvian Football Federation (FPF) for rights to the top-tier Liga 1 competition
NFL
Media

The National Football League's Dallas Cowboys are significantly enhancing their presence in Mexico by securing a landmark partnership with Spanish-language media giant TelevisaUnivision in the country.
Football
Sponsorship & Marketing

LaLiga has expanded its regional sponsorship agreement with gambling platform RushBet. In 2021, the brand became LaLiga’s exclusive betting partner in Colombia.
Football
Media

The Peruvian Football Federation (FPF) has launched an invitation to tender for broadcast rights to the Liga 1 top-tier club competition
Mixed Martial Arts
Media

The Ultimate Fighting Championship mixed martial arts promotion is launching its Fight Pass OTT subscription service in Brazil, with selected events to also be made available on free-to-air television…
NFL
Sponsorship & Marketing

The National Football League's Las Vegas Raiders have secured a partnership with Mexican low-cost airline Viva Aerobus, marking the team's first commercial partnership in the country
Football
Sponsorship & Marketing

LaLiga has signed up insurance company Chubb to its sponsorship portfolio in a deal that makes Chubb a regional sponsor of the league in Latin America, focusing on the nine countries where Chubb operates…
Football
Media

Brazilian commercial broadcaster SBT has retained free-to-air rights to the Copa do Nordeste, an annual football competition contested by clubs in the Northeastern region of the country
Football
Media

Pay-television broadcaster Fox Sports and telecoms operator Claro have come to an agreement following their conflict over the broadcasting of the top-tier Liga MX match between León and Club América o…