Latin America

Football
Sponsorship & Marketing

Campeonato Brasileiro Série A football club Athletico Paranaense has agreed a new shirt sponsorship deal with Swedish online gambling company Betsson.
Football
Events

An official South American joint bid to host the 2030 Fifa World Cup has been unveiled by the Uruguay, Argentina, Chile, and Paraguay soccer federations.
Mixed Martial Arts
Media

Telecoms operator Claro has acquired broadcast rights throughout Latin America to Middle East-based mixed martial arts promotion, Brave Combat Federation
Football
Sponsorship & Marketing

Spanish multinational betting operator Codere has upgraded its official bookmaker agreement with Argentinian football club River Plate to become the club’s new main shirt sponsor.
Football
Fan Engagement

The Argentinian Football Association (AFA) has signed an exclusive multi-year agreement with non-fungible token (NFT) fantasy football platform Sorare
Athletics
Media

Claro, the Latin American telecoms operator, has secured rights to the 2022 World Athletics Championships, which will take place in Oregon, USA, from July 14 to 24
Football
Host Broadcast & Production

Aser Ventures-owned production company NEO Studios has teamed up with Italian production company Roma Press to create a new docuseries celebrating the life and legacy of Argentinian football legend Diego…
Football
Industry Moves

Zeus Sports Marketing, the boutique sports marketing agency with offices in London and Singapore, has announced the appointment of Roberto Trinas, a former chief marketing officer for Brasileirão Série A…
Football
Media

Mediapro, the rights agency and international broadcast production group, has reached an exclusive agreement with El Savador-based network Telecorporación Salvadoreña (TCS) to advise broadcast production a…
Cycling
Media

ESPN has renewed its media rights in Latin America and the Caribbean to the flagship Tour de France and other marquee international cycling competitions for another five years
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) has signed up Aerolineas Argentinas to its sponsorship portfolio
Football
Media

Liga MX president Mikel Arriola has revealed that the Mexican football league will centrally market its clubs’ television rights for the Leagues Cup, the regional club competition it organises alongside N…
Motorsport
Events

Formula E has revealed plans for a record 18-race 2022-23 calendar, with new events confirmed for India and Brazil as the electric car-racing series prepares to usher in its Gen3 era
Football
Industry Moves

Bundesliga giants Bayern Munich FC have promoted Dee Kundra to the head of its New York regional office as managing director for North, Central and South America.
Football
Licensing & Merchandising

International Digital Group (IDG), the digital collectibles firm, has announced the launch of Non-Fungible Tokens (NFTs) featuring Brazilian football star Richarlison
Football
Governance

A group of 25 Campeonato Brasileiro Série A and Série B teams have formed a new organisation designed to drive forward talks on the future direction of club football in Brazil.
Football
Events

National Women's Soccer League expansion club Angel City FC will face the Mexican women's national team in a new annual event called the Copa Angelina
Football
Events

Infantino outlines lofty goal to see soccer become top North American sport