Latin America

Banco Santander has signed a contract to become a main sponsor of Riot Games’ League of Legends tournaments in Europe and Latin America.

Sports betting company EstrelaBet has agreed shirt sponsorship deals with Campeonato Brasileiro Série A football clubs Athletico Paranaense and Internacional, while Atlético Mineiro has signed a long-term con…

Brazilian commercial broadcaster Bandeirantes has agreed a three-season extension to its Formula 1 rights deal

The World Surf League has renewed a partnership with AB InBev beer brand Corona for the next three years

Media platform OneFootball has signed an agreement with the Argentina Football Distribution entity to show top-tier Primera División content from the AFA Play streaming service in multiple international …

Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on Socios.com.

European football’s governing body Uefa and Conmebol, the South American Football Confederation, have announced the launch of a Women’s Finalissima following the successful staging of the inaugural men…

Brazilian commercial broadcaster SBT has acquired rights to this year’s Copa América Femenina, which will take place in Colombia from July 8 to 30.

The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…

Italian Serie A champion AC Milan has signed up gambling platform Betsson as a regional sponsor in Latin America

The Asociación de Clubes de Basquetbol (AdC) has launched a domestic and international rights tender process for Argentinian club basketball competitions.

ESPN, the Disney-owned sports broadcaster, has emerged victorious during an invitation to tender process for Spanish Super Cup broadcast rights in Brazil and the rest of South America, it is reported

Media platform OneFootball has furthered its commitment to Brazilian club football by agreeing a deal with media group Globo to provide highlights from Campeonato Brasileirão Série A and Série B, along wi…

Soccer United Marketing, the marketing arm of Major League Soccer, has extended its commercial partnership with the Mexican Football Federation in a deal through 2028, according to multiple reports and…

World governing soccer body Fifa will announce the host cities for the 2026 World Cup, which will be held in the United States, Mexico and Canada, at an event in New York City on June 16

Media group Disney has acquired rights in Brazil to this year’s edition of the French Open tennis tournament, which gets underway on Sunday.