Latin America
Fluminense leverages education sector with Universidade de Vassouras sponsorship
Brazilian football club Fluminense has signed higher education institution Universidade de Vassouras as its latest sponsor
Sicredi renews Copa do Brasil sponsorship in Klefer-brokered deal
The Copa do Brasil will be sponsored by cooperative financial institution Sicredi for the seventh consecutive year
Vasco da Gama takeover expands 777’s football portfolio
Miami-based alternative investment firm 777 Partners is to broaden its portfolio of football clubs after agreeing a deal to acquire Vasco da Gama, in what is being touted as the largest such transaction…
Nascar seals Fox Sports Mexico, Bandeirantes rights deals
US stock car racing series Nascar has sealed rights agreements with pay-television broadcaster Fox Sports Mexico and Brazilian media group Bandeirantes until 2024
Sanzaar still confident of securing UK broadcast deal
Sanzaar remains confident of agreeing a broadcast rights deal in the United Kingdom for international fixtures despite being unable to secure an agreement for the inaugural Super Rugby Pacific season
Secondary Brazilian Série A sides launch clubs body to drive reform talks
A group of 10 Campeonato Brasileiro Série A teams have united to form a new organisation designed to ensure they have a greater say in reform plans being discussed for club football in Brazil.
Disney sells Fox Sports channels to Mediapro in Argentina
The Walt Disney Company has agreed to sell its Fox Sports channels in Argentina to the Mediapro agency in compliance with requirements outlined by the Comisión Nacional de Defensa de la Competencia (CNDC), …
Mediapro to produce 2023 Pan American Games at reduced cost
The Mediapro agency has been appointed as the host broadcaster for the 2023 Pan American and Parapan American Games in Santiago, Chile, following a public tender process
DirecTV lands PFL rights in Latin America
The Professional Fighters League mixed martial arts promotion has signed a multi-year agreement with Argentinian rights agency Torneos, through which satellite television company DirecTV will become the…
Claro on board as World Cup regional sponsor in South America
Telco Claro has signed up as a regional sponsor of this year’s Fifa World Cup in Qatar.
FIA, Formula 1 backtrack on plans to expand sprint race concept
Formula 1 and the International Automobile Federation (FIA) have dropped plans to expand the motor racing championship’s sprint race concept for the 2022 season, but have moved to enhance the rewards o…
New Botafogo owner Textor to axe ‘several’ sponsorship deals
American technology entrepreneur John Textor, the incoming major shareholder at Rio de Janieiro-based football club Botafogo, is ready to terminate several of the club’s sponsorship agreements because t…
Athletico Paranaense renews Havan sleeve sponsorship
Brazlian football's Athletico Paranaense has signed a renewal to its sponsorship contract with Brazilian retailer Havan
Formula E seals renewals with Fox Sports Mexico, Bell Media in Canada
Formula E has secured multi-year renewals with Fox Sports Mexico and Bell Media in Canada for linear and digital rights to its World Championship
LiveMode and 1190 Sports unite to chase equity in Brazilian leagues
Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…
Super Bowl makes free-to-air return in Brazil with RedeTV
Brazilian commercial broadcaster RedeTV will broadcast this year's Super Bowl on February 13
Univision, Televisa to debut global streaming service after completing $4.8bn merger deal
Grupo Televisa and Univision Holdings Inc, two of the biggest Spanish-language content producers and sports rightsholders in the Americas, have completed their blockbuster $4.8bn (€4.27bn) merger deal to create a new company known as TelevisaUnivision.
NFL, Meta to outfit digital avatars with licensed merchandise
League, social media platform experiment with digital clothing in the metaverse