Latin America

Football
Sponsorship & Marketing

Insurance firm MAG Seguros has renewed its official sponsorship of the Copa do Brasil, Brazilian club football’s showcase cup competition, for the third year in a row.
Football
Sponsorship & Marketing

Swedish online gaming company Betsson has expanded its presence in South American football by agreeing a shirt sponsorship deal with Chilean Primera División club Colo-Colo.
Football
Sponsorship & Marketing

The Mexican Football Federation has added to its sponsorship portfolio with the signing of cryptocurrency exchange Bitso
Football
Media

Media group Disney is in the final stages of agreeing a three-season deal for exclusive English Premier League rights across South America, SportBusiness understands.
Football
Media

Brazilian broadcaster Globo has enhanced its coverage of state football competitions by acquiring rights to the Campeonato Mineiro and Campeonato Gaúcho.
Motorsport
Media

Brazilian free-to-air broadcaster TV Cultura has agreed a one-season extension to its rights deal for the Formula E electric car-racing championship. TV Cultura’s deal covers free-to-air rights.
Football
Media

ViacomCBS streaming service Paramount+ is expanding its global sports reach by securing exclusive Premier League rights in Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama.
NFL
Fan Engagement

The Los Angeles Rams have developed a series of Super Bowl LVI marketing programs in Mexico, providing a glimpse into how National Football League teams will activate in their International Home Marketing…
Football
Media

Digital sports media company Playmaker has announced the acquisition of Mexico-based video sports platform Cracks
Football
Media

International sports broadcaster Eleven Sports has acquired streaming rights in Brazil to football’s Campeonato Carioca state championship, while video-sharing platform TikTok has struck a new deal for c…
Motorsport
Media

Pay-television broadcaster ESPN and OTT platform Star+, both owned by Disney, have acquired rights in Latin America, including Brazil, for the US motor racing series IndyCar
Football
Sponsorship & Marketing

Top-flight Brazilian club São Paulo FC has signed Latin American cryptocurrency platform Bitso to a three-year sponsorship agreement with kit branding rights.
Football
Media

Mexican pay-television operator Televisa has reached an agreement to show Spanish LaLiga football matches on its free-to-air network Canal 5
Football
Media

The Rio de Janeiro State Football Federation (FERJ) has launched an OTT platform for the Campeonato Carioca, the annual tournament in the state. Cariocão Play will be available from January 10.
Football
Media

Live games from the Chilean Primera División, the top division of domestic club football, will return to the screens of public-service broadcaster TVN for the first time in over two decades after a sublicensing …
Volleyball
Media

The Brazilian Volleyball Confederation (CBV) has renewed a rights agreement with media group Globo until 2024
Football
Finance & Law

US investment fund Eagle Holding is set to complete a takeover of Campeonato Brasileiro Série A football club Botafogo.
Football
Media

Brazilian media company Globo has added Palmeiras to its portfolio of Campeonato Brasileiro Série A pay-television rights partners, while it has also agreed a deal for state football competition the Campeonato …