Latin America
Nubank adds to Fifa’s South American supporter portfolio for Qatar 2022
Digital retail bank Nubank has been named as the second regional supporter in the South American market for the 2022 World Cup in Qatar
NBA plans to open six new NBA Stores in Brazil
League looks to ramp up its retail presence in South American country
Cruzeiro signs deal with newspaper for Mineiro state league coverage
Campeonato Brasileiro Serie B football club Cruzeiro has agreed a deal with Brazilian newspaper O Tempo for rights to its matches in the Minas Gerais state championship, the Campeonato Mineiro
Bybit targets growth in Latin America from global AFA sponsorship
Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina national football teams in an initial two-year agreement
F1 TV launches on connected TV devices
The Formula One motor-racing championship has launched its F1 TV OTT service on connected TV devices
Bitci adds Sport Recife to Brazilian portfolio
Turkish blockchain company Bitci has signed as a sponsor of Brazilian club Sport Recife with branding rights to the bar at the bottom of the club’s shirt.
Fifa unveils details of final visit to 2026 World Cup candidate cities
World governing soccer body Fifa has announced it will visit Edmonton, Mexico City, Guadalajara, Los Angeles, and Toronto in its third and final leg of 2026 World Cup candidate host cities from November…
Sky Mexico renews LaLiga rights for eight seasons from 2024-25
Spain’s LaLiga has renewed its deal with Sky Mexico for a further eight seasons from 2024-25, securing a long-term broadcast home in one of its most important territories.
HBO Max adds Paulista league to Brazilian football offering
HBO Max, the WarnerMedia-owned subscription streaming platform, has acquired rights in Brazil to the Campeonato Paulista state football competition for four years
UCI Track Champions League ensured Latin American coverage in Claro deal
The International Cycling Union (UCI) has this morning announced a broadcast deal with Claro Sports in Latin America for coverage of its new Track Champions League competition
Semp TCL continues presence in Brazilian football with CBF renewal
Chinese-Brazilian home appliance joint venture Semp TCL has renewed its contract as a sponsor of the Brazilian Football Confederation (CBF) until December 2024.
UPL signs as first South America-focused regional supporter of 2022 World Cup
Sustainable agriculture company UPL Ltd has become a regional supporter of the 2022 Fifa World Cup in the South American market
Conmebol and Globo end Copa Libertadores rights dispute
The South American Football Confederation (Conmebol) and Globo have reached an agreement over their legal dispute concerning the media group’s termination of its rights deal for the Copa Libertadores c…
TV Cultura extends Novo Basquete Brasil rights deal
Brazilian free-to-air broadcaster TV Cultura has agreed a one-season extension to its rights deal for the Novo Basquete Brasil, the top tier of club basketball in the country
OneFootball picks up Copa do Brasil international rights
Football-based media platform OneFootball has acquired global rights to the Copa do Brasil club competition through an agreement with sports marketing agency Klefer
Fifa ‘exploring World Cup streaming options’ in Brazil
Fifa is reported to have engaged the LiveMode agency to advise on the sale of a package of streaming rights in Brazil to the 2022 World Cup
Globo adds Bahia to Série A pay-television rights set
Brazilian media company Globo has added the pay-television rights of Bahia to those it recently captured from Campeonato Brasileiro Série A football clubs held by former rival Turner.
Disney lands women’s Copa Libertadores in Brazil, SporTV shows São Paulo state league
The Disney media group has bolstered its football offering in Brazil by acquiring rights to the Conmebol's women’s Copa Libertadores, while Globo-owned pay-television broadcaster SporTV has agreed a d…