Latin America

Formula 1’s revenue for the third quarter of 2023 rose to $887m (€829m), with the figures boosted by increased media rights and sponsorship fees, as well as one extra race compared to the same period in 2022.

The International Olympic Committee has taken a significant step in embracing digital influencers’ coverage of major events by agreeing a deal with the LiveMode agency to ensure live Paris 2024 coverage i…

Liga Forte União (LFU), a group of 25 Brazilian football clubs, has announced the sale of 20 per cent of its broadcast rights for the next 50 years for R$2.6bn (€494m/$525m), in what represents one of the most significant developments in the sport's history in the country.

Club América, the most successful club in Mexican football, has hired IMG as its commercial partnerships agency in a bid to tap more international sponsors, with a particular focus on the United States.

Brazilian sporting goods company Penalty has signed as an official sponsor of next year’s Brazilian Série A and Série B championships and the Copa do Brasil in a deal brokered by Brax Sports Assets.

Saudi Arabian brands are continuing their push into Spanish football, after the Kingdom’s Saudi Investment Bank (SAIB) agreed a regional sponsorship deal with Real Madrid.

The Uruguayan Professional League (Lufpro), the entity aiming to take over the running of the top domestic league from the Uruguayan Football Association (AUF), has received a boost to its cause by signing…

TelevisaUnivision’s Mexican free-to-air channel Canal 5 will show at least 200 hours of coverage from the Paris 2024 Olympics after the International Olympic Committee finalised one of its last pieces o…

The Paraguayan Football Association (APF) has hailed a record extension to its club competition rights deal with pay-television broadcaster Tigo Sports, stating the agreement will help it “revolutionise” the domestic game from its grassroots level upwards.

The Chilean Football Federation (ANFP) has indicated that it will abide by a Supreme Court ruling that would enforce the termination of its multi-million dollar sponsorship deal with online betting firm…

Luis Rodriguez, the former IMG football executive in the Americas, has left his role as head of global partnership sales at Fifa to return home to Mexico

Pay-television operator DirecTV is to continue offering the out-of-market streaming service NFL Sunday Ticket in the United States territories of Puerto Rico and US Virgin Islands, despite having lost…

Mercado Libre, one of the leading e-commerce firms in Latin America, has signed up as a sponsor of all club competitions run by Conmebol, South American football's governing body

Bolivia's football federation has been granted domestic rights to its national team's home Fifa World Cup qualifiers after a court against a claim from agencies Mediapro and Sports TV Rights, which bid for the rights in a tender earlier this year.

The Brazilian Football Confederation (CBF) has won a key court ruling in its fight to sell in-stadium advertising to multiple betting companies at Campeonato Brasileiro matches in opposition to the league’s ‘…

Pluto TV, the free, ad-supported streaming service owned by media group Paramount Global, will show the Conmebol Libertadores Femenina for the second successive year, after securing rights across Brazil…