Lithuania

Basketball
Media

The European Broadcasting Union (EBU) has secured free-to-air rights to the International Basketball Federation’s (Fiba’s) premium men’s and women’s national team events from November 2025 to 2029. Th
Football
Media

The Team Marketing agency is to go to market with Uefa club competition broadcast rights in the Baltic countries shortly after the exit of Viaplay from the region.
Multiple Sports
Media

Viaplay has finalised its exit strategy in the Baltic region after agreeing to sell on all of its sports rights to media company TV3 Group
Rugby Sevens
Media

Rugby Europe has struck a deal with the European Broadcasting Union that will see its rugby sevens events televised by public-service broadcasters in the Czech Republic, Lithuania, Poland and Spain
Basketball
Sponsorship & Marketing

Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas
Basketball
Sponsorship & Marketing

Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.
Boxing
Media

TV3 Group, the broadcaster in the Baltic region, has extended its exclusive media rights agreement with the UK promoter Boxxer
Basketball
Events

Zalgirio Arena in the Lithuanian city of Kaunas will host the 2023 EuroLeague Final Four, while the 2024 edition of the basketball tournament's finale will be held at Mercedes-Benz Arena in Berlin
Football
Media

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Golf
Media

LIV Golf’s inaugural Invitational Series event at London’s Centurion Club this week is to be broadcast by streaming service Mola TV, SportBusiness understands, while subscription streaming operator Via…
Football
Media

Viaplay, Nordic Entertainment (Nent) Group’s subscription streaming platform, has acquired rights in nine countries to competitions organised by the Confederation of African Football.
Mixed Martial Arts
Media

Nordic Entertainment (Nent) Group’s subscription streaming platform Viaplay has acquired rights to Europe’s mixed martial arts organisation KSW in 10 countries.
Motorsport
Media

Nordic Entertainment (Nent) Group has extended its rights to the IndyCar US motor racing series for another three years
Basketball
Media

Spanish basketball league Liga ACB has secured a multi-year contract in the Baltics with TV3 Group, following up on its latest deal with the Baltics-based media group earlier this year
Football
Media

Nordic Entertainment (Nent) Group has acquired a wide-ranging suite of Uefa national team competition rights in Estonia, Latvia and Lithuania across the 2022-28 cycle
Football
Media

Nordic Entertainment (Nent) Group has acquired exclusive media rights to Italy’s top-tier women’s football league, the Serie A Femminile, as it furthers bolsters its women’s sport portfolio. M
Football
Media

The Saran Media Group has secured media rights to Italian football's Serie A across 17 countries spanning the Commonwealth of Independent States region, Eastern Europe and Turkey for the three seasons…
Media

Media company Nordic Entertainment (Nent) Group has agreed a five-year rights deal across nine countries with events promotion company Matchroom Sport