Malaysia
FA brand power evident in Malaysia deal
England’s Football Association has agreed a licensing agreement with Telekom Malaysia (TM)that gives the telecoms provider exclusive use in Malaysia’s telecoms sector of the England crest and player image rights.
World’s best back Badminton Sans Frontieres
Some of the world’s top badminton players are backing a new charity aiming to raise funds within the sport’s community for small-scale projects for worthy causes around the globe.
Manchester United signs five-year Malaysia sponsorship
Manchester United has signed an agreement for Telekom Malaysia to become its ‘Integrated Telecommunications Partner’ for the next five years.
MP & Silva captures Tigers’ rights
The MP & Silva agency will sell the international media rights of the Malaysian national football teams, nicknamed 'the Tigers', unitl 2016 under a deal agreed with the Football Association of Malaysia (FAM).
Sports Recruitment International breaks into Asia
Specialist executive recruitment consultancy Sports Recruitment International has formed a strategic partnership with ASIA SPORTS 2009 to “encourage talent identification, acquisition and development” within the Asian sports marketplace.
Euro PGA Tour adds two tournaments, drops three
The European PGA Tour has added two African tournaments to its 2010 schedule, but dropped two Asian and one Australian event from this year.
ESPN scores Premier League renewals in Asia
ESPN Star Sports (ESS), the Asian arm of the international sports broadcaster, has held on to its media rights for the English Premier League in Asia, agreeing deals covering 18 markets until 2013.
Investor claims Lotus F1 “commercially viable”
Malaysia’s participation in the Lotus F1 team is commercially viable as it will generate benefits for all parties involved, according to Datuk Kamarudin Meranun, an investor in the 1Malaysia F1 Team.
Yong-eun thanked as Asian Tour secures UK and Ireland TV deal
Golf’s Asian Tour hailed the success of Korean golfer Yang Yong-eun in helping it secure a television rights deal in the UK and Ireland with pay-broadcaster BSkyB.
Sepang ready to host F1 night race from 2009
Malaysia's Sepang Formula One circuit said it will be ready to host a night race from next year.
ESPN Star launches Malaysian futsal tournament
ESPN Star Sports, Asia’s leading sports broadcaster, will organise a $150,000 futsal tournament in Kuala Lumpar, attracting top teams to Malaysia’s indoor Stadium Negara from January 29 - February 3, 2008.
A1GP Team Malaysia signs up new sponsor
A1 GP World Cup of Motorsport’s Team Malaysia agreed a deal with Sime Darby Berhad as a new sponsor of the team for this weekend’s home event at the Sepang International Circuit in Kuala Lumpur.
Malaysian Open gets global television boost
Badminton Association of Malaysia (BAM) and IEC in Sports have signed a long-term agreement to maximize the international broadcast of the $200,000 Malaysian Open Super Series Badminton event.
Havas Sports sets up Malaysia office
Havas Media will open a new sports marketing office in Malaysia with Kuhan Foo, previously head of operations at Total Sports Asia, as its general manager.
Security risk may mean Hockey Champions Trophy is moved
The Indian Hockey Federation has proposed the 2007 Champions Trophy be held in the city of Chennai, if the tournament is moved from Pakistan on security grounds.
TOTAL SPORTS ASIA WINS MALAYSIA TELEKOM CONTRACT
Malaysia-based Total Sports Asia (TSA) has been appointed by Telekom Malaysia (TM) as its sports marketing agency.
TOTAL SPORTS ASIA APPOINTED AS TM’S SPORTS AGENCY
Telekom Malaysia appointed Total Sports Asia (TSA) as its sports marketing agency.
EUROSPORT AGREES DEAL IN MALAYSIA
Eurosport, the pan-European sports channel agreed a contract with Astro to offer its 24-hour subscription to more than 1.9 million viewers in Malaysia.