MENA

Football

LaLiga trio Mbappé, Vinicius Junior and Bellingham, and English Premier League rivals Erling Haaland, Rodri and Cole Palmer among superstars up for two accolades
Multiple Sports
Industry Moves

Peter Daire, the former global head of sponsorship for the English Football Association, has taken up a new role as a senior executive advisor for PwC in the Middle East.
Cricket
Events

With the likes of Aramco and Saudi Tourism Authority previously major IPL sponsors, the league is taking its high-profile player auction to the Kingdom later this month.
Multiple Sports
Finance & Law

Saudi Arabia’s Public Investment Fund (PIF) has continued its pivot towards domestic investment with a move to acquire 54 per cent of Saudi media group MBC.
Multiple Sports
Finance & Law

Global sports properties eyeing lucrative investment were dealt a blow today (Tuesday) after Saudi Arabia’s Public Investment Fund (PIF) announced it was scaling back its international spend.
Football
Media

The European Broadcasting Union today (Monday) announced a new agreement with Fifa covering media rights in five countries for the next two men's World Cups
Football
Sponsorship & Marketing

Riyadh Season, Saudi Arabia’s entertainment and sports festival, has announced a three-year sponsorship deal with Spain’s LaLiga, further underlining the Kingdom’s growing influence in European and globa…
Football
Sponsorship & Marketing

Riyadh Air has expanded its sponsorship agreement with Atlético Madrid to include the naming rights to the team’s 70,000-capacity Metropolitano Stadium.
Multiple Sports
Media

Ties between DAZN and Saudi Arabia have further strengthened after the international subscription broadcaster struck a major media deal covering Riyadh Season, the Kingdom's entertainment and sports festival
Basketball
Media

BeIN Sports has signed a new deal to show the 2024-25 National Basketball Association season live in the Mena region, announced three days before the first pre-season game.
Football
Media

BeIN Sports continues to withhold its first instalment payment for Ligue 1 rights amid ongoing doubts over its allocated sponsorship inventory and questions raised over the broadcaster’s media rights package.
Power Boating
Media

Iris Sport Media has been appointed to distribute media rights to the UIM E1 World Championship, the electric powerboat racing series that launched earlier this year with a season opener in Jeddah, Saudi Arabia.
Football
Media

DAZN has struck an agreement to launch club-specific Saudi Pro League channels, its latest effort to develop closer commercial ties in the Kingdom
Football
Events

Fifa has announced details of its relaunched Intercontinental Cup, with European champions Real Madrid to play in the final on December 18 in Qatar following a series of regional play-off matches
Tennis
Media

WTA Tour broadcast coverage has returned to the Middle East and North Africa following a near three-year blackout with DAZN committing to free streaming until the end of the 2024 season, SportBusiness…
Football
Sponsorship & Marketing

Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.
Football
Sponsorship & Marketing

Red Bull Mobile, the Red Bull-branded network provider that partners with different telcos in different markets, has become an official sponsor of Saudi Pro League champions Al Hilal
Football
Media

BeIN Media Group has struck a new rights deal for the English Football League, covering 27 countries across the Middle East and North Africa, France, Australia and New Zealand