MENA
Infront adds Israeli firm Pico to sports technology offering
The Infront agency has acquired Israeli sports technology firm Pico Get Personal and will house the operation under its innovation arm, Infront Lab
LIV Golf president: ‘We need to commercialize the product’
LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…
BeIN settles LaLiga rights payments but Tebas ructions persist
Pay-TV broadcaster beIN Media Group has said that it has settled its latest rights fee “obligations” to LaLiga “as scheduled” in the wake of the Spanish league’s move to secure a court order in a disp…
Mickelson insists LIV Golf is ‘force that’s not going away’
Golfer declares continued progress as McIlroy fears 'irreparable split' in the sport
BeIN signs landmark agreement with Saudi agency
BeIN Media Group, the Qatar-based pay-television broadcaster, has signed a strategic agreement with Saudi Media Co., an advertising sales agency with close connections to the Saudi government
Euroleague Basketball in ‘positive’ talks to add Dubai team
Dubai is in talks to form a team that would join Euroleague Basketball, according to a senior official behind the project, but any agreement will not include title sponsorship of the top-tier EuroLeague…
Leible named CCO at sports technology firm Sponix
Peter Leible has been appointed as chief commercial officer at Sponix, the Doha-based sports technology start-up
SES launches sport-specific distribution platform
Satellite content distributor SES has launched what it describes as the industry’s first dedicated satellite distribution platform for sports and events content.
Qatar wins hosting rights for Asian Cup 2023, Saudi Arabia favourite to host in 2027
Qatar will stage two of the world’s biggest international football tournaments within the space of about a year, after it won a competitive process to secure next year’s Asian Cup.
Saudi Arabia’s PIF and US groups signal beIN investment interest
Saudi Arabia’s Public Investment Fund (PIF) has held exploratory talks about acquiring a significant minority interest in Qatar-based pay-television broadcaster beIN Media Group, SportBusiness understands.
Roshn named presenting partner of LIV Golf Invitational Jeddah
Saudi Arabian real estate developer Roshn has been named the presenting partner of LIV Golf Invitational Jeddah, which is taking place at Royal Greens Golf & Country Club on October 14-16.
LaLiga secures Madrid court order over beIN’s delayed rights payments
Spain’s LaLiga has secured a court order in Madrid to freeze beIN Media Group’s assets worth up to €50.7m ($49.3m) i
Supercopa Argentina heading to Abu Dhabi
The Argentinian Football Association (AFA) has agreed a deal with Abu Dhabi Sports Council (ADSC) which will see its Supercopa Argentina club competition played abroad for the first time
Saudi PIF ‘commits more than $2bn’ to football sponsorship
Saudi Arabia’s Public Investment Fund (PIF) has disclosed it has committed to spending more than $2bn (€2.06bn) on long-term football sponsorship deals this year.
BeIN strikes long-term AFC rights deal in Mena region
Pay-television broadcaster beIN Sports has acquired the rights to Asian Football Confederation competitions in territories across the Middle East and North Africa as part of a landmark deal running until…
NBA signs marketing deal with Aldar for new Abu Dhabi Games
League furthers its commercial activity surrounding first games in UAE
Saudi Arabia seals agreement to host 2029 Asian Winter Games at Neom
The Olympic Council of Asia (OCA) has approved Saudi Arabia as host of its 2029 Asian Winter Games, with events to be staged at a yet-to-be-built resort at the Kingdom’s $500bn (€506.4bn) Neom site.
Dubai named as debut host of World Tennis League
Dubai has been announced as host of a new tennis tournament which promises to mix sport and entertainment, with Novak Djokovic and Iga Swiatek named among the first set of players to sign up