MENA

Football
Sponsorship & Marketing

PepsiCo subsidiary Frito-Lay has become a North American Regional Supporter for the 2022 Fifa World Cup in Qatar
Motorsport
Events

Bahrain will remain a long-term part of motor-racing’s World Endurance Championship (WEC) after agreeing a contract extension through to at least 2027.
Multiple Sports
Finance & Law

Large-scale fundraising designed to accelerate company’s global market expansion
Football
Governance

World football’s governing body Fifa has sought to further the legacy of the 2022 World Cup by agreeing a strategic partnership with the host country’s Qatar Stars League (QSL).
Esports
Events

Saudi Arabia is to stage a two-month gaming festival, which will include esports tournaments with a $15m (€14m) prize pool and performances from international artists, the Saudi Esports Federation has a…
Tennis
Media

Pay-television broadcaster beIN Sports has renewed its rights to the French Open in 24 territories across the Middle East and North Africa (Mena) as part of a new agreement with the French Tennis Federation…
Cricket
Events

The Emirates Cricket Board has announced the name and start date of its new franchise cricket league
Football
Events

South Korea's president has directed the country's sports minister to try to secure the hosting rights for next year's Asian Football Confederation Asian Cup
Rugby Union
Events

The World Rugby Sevens Series is to return to Australia, Hong Kong and New Zealand for the first time since the beginning of the Covid-19 pandemic as part of its biggest season to date, organisers have…
Esports
Finance & Law

Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) has claimed a first by partnering with and investing $25m (€23.2m) in the flagship token of cryptocurrency company Quint.
Football
Media

Lega Serie A is considering the latest offer from Abu Dhabi Media for media rights in the Middle East and North Africa as it mulls over whether to end its stop-gap YouTube streaming policy and revert to…
Football
Events

Qatar Airways is teaming up with a series of Gulf Arab airlines to operate more than 160 daily shuttle flights to and from Qatar during this year's 2022 Fifa World Cup, to allow fans to fly in from nearby …
Golf
Sponsorship & Marketing

English golfer Lee Westwood has been dropped by long-time sponsor American multinational courier and logistics company UPS amid his request for a waiver to compete in the Saudi Arabia-backed LIV Golf Invitational…
Golf
Finance & Law

Legend opts to stay with the PGA Tour
Basketball
Events

League extends its international development efforts into a new area
Motorsport
Media

Pay-television broadcaster beIN Media Group has acquired broadcast rights to the nascent eSkootr Championship (eSC) in the Middle East and North Africa, along with parts of Southeast Asia
Cricket
Finance & Law

Indian conglomerate Adani Group has acquired a franchise in the new UAE T20 League cricket competition
Motorsport
Sponsorship & Marketing

Formula 1 has renewed and expanded its sponsorship contract with finance and human resources specialist Workday