MENA
Serie A broadcasts AC Milan-Fiorentina game in metaverse
Event is a first involving a major football league
Journeyman Garrigus becomes first PGA Tour pro to seek permission to play in LIV Golf series
Journeyman golfer Robert Garrigus, who is currently ranked men's world No
Details emerge over Kosmos commission for Saudi Supercopa deal
The Spanish Football Federation (RFEF) and Gerard Piqué have defended their actions after it emerged that Kosmos, the agency formed by the FC Barcelona defender, agreed a €24m ($25.9m
Brazilian league nets Mena exposure on SSC and MBC’s Shahid
Brazil’s top-tier football league is to be broadcast across the Middle East and North Africa following rights deals struck with Saudi Sports Company and MBC Group, the free-to-air broadcaster backed b…
LIV Golf partners with QuintEvents for ticketing, hospitality efforts
The Saudi-backed LIV Golf Investments has announced a partnership with hospitality provider QuintEvents for all ticketing and hospitality efforts starting for its scheduled inaugural eight-event LIV Golf …
Footballco acquires Middle East’s Kooora in eight-figure deal
Footballco, the private equity-backed football media business, has acquired Middle East-based digital sports publisher Kooora in an eight-figure, all-cash deal
BeIN to show World Rugby Sevens Series in Australia and Mena; CBC strikes deal in Canada
Pan-regional pay-television operator beIN Sports has acquired exclusive broadcast rights to the World Rugby Sevens Series in Australia and all 24 territories across the Middle East and North Africa
Former QSI marketing officer Singh establishes new agency in the UAE
Former Qatar Sports Investments senior marketing officer Sunny Singh has established a new sports marketing agency, Collaborate Sports and Entertainment, in the United Arab Emirates
New Balance breaks new ground with Al Sadd supplier deal
Sports footwear and apparel brand New Balance has signed as the kit supplier for leading Qatar Stars League football club Al Sadd SC in a three-year deal, from 2022-23 to 2024-25
BeIN adds AFC club competition rights in Mena region
Pay-television broadcaster beIN Sports has expanded its portfolio of Asian Football Confederation content in the Middle East and North Africa region for the 2022 season to now include rights to club competitions…
Aramco Team Series expands into Southeast Asia as LET events return for second season
The Aramco Team Series, the series of Ladies European Tour (LET) golf tournaments sponsored by Saudi Arabian state-owned oil company Aramco, is to expand into Southeast Asia as it returns for a second…
Fiba unveils West Asia Super League
The International Basketball Federation (Fiba) has announced the creation of a pan-regional club competition in West Asia and the Middle East to be staged alongside the upcoming East Asia Super League
BeIN to show Premier Padel tour in 37 markets
Pay-television broadcaster beIN Sports will show the inaugural edition of the Premier Padel tour across 37 countries including Australia, France, New Zealand, Singapore and Turkey
Saudi Arabia’s MBC lands WWE rights across Mena region
Saudi media company MBC Group has acquired rights in the Middle East and North Africa to live events and programming organised by World Wrestling Entertainment
Saudi Arabia targeting MotoGP race
Saudi Arabia is seeking to add a MotoGP race to its motorsport events portfolio, according to the country’s Sports Minister, Prince Abdulaziz Bin Turki al Faisal.
Asia Cup set for Sri Lanka after four-year absence; ACC extends Shah term
The Asia Cup will return later this year after a four-year absence, the Asian Cricket Council has announced.
The tournament will be staged in Sri Lanka from August 27 to September 11
BeIN picks up rights to remaining AFC Qualifiers across most of Mena region
Pay-television broadcaster beIN Sports has acquired media rights to the remaining AFC Asian Qualifiers for the 2022 Fifa World Cup in 18 territories across the Middle East and North Africa
France’s Trophée des Champions to return to Tel Aviv
The Trophée des Champions, the annual French football match between the winners of Ligue 1 and the Coupe de France, will be held in the Israeli city of Tel Aviv for the second year running this year.