MENA

Multiple Sports
Finance & Law

Saudi Arabia’s Public Investment Fund (PIF) has established a new sports investment company as part of plans to further grow its presence within global sport.
Football
Sponsorship & Marketing

ISG, the specialist virtual advertising agency owned by TGI Sport, has tasked eVulpa, a Dubai-based sports marketing agency, with selling to brands in the Middle East and North Africa during LaLiga telecasts…
Motorsport
Media

Multi-platform subscription broadcaster DAZN has acquired rights to the Deutsche Tourenwagen Masters, GT Masters and GT4 Germany touring cars series in eight markets
Multiple Sports
Finance & Law

Saudi Arabia is planning to launch a new investment company as an extension of its Public Investment Fund as the country seeks to further expand its presence within global sport
Cricket
Media

Media group Disney Star has secured exclusive rights in the Indian subcontinent and the Middle East and North Africa to the Lanka Premier League T20 tournament
Football
Sponsorship & Marketing

Saudi Arabian football club Al-Nassr has signed up Nike as its new kit supplier
Multi-sport
Media

The Spring Media agency has been appointed to distribute global broadcast rights to the 2023 World Combat Games, which are scheduled to take place in Riyadh, Saudi Arabia, from October 21 to 30
Rugby Union
Events

World Rugby has announced that Dubai will be the destination for one of the three legs of its new women’s competition concept, WXV.
Motorsport
Finance & Law

Bahrain Mumtalakat Holding Company (Mumtalakat), the sovereign wealth fund of Bahrain, has strengthened its interest in British automotive, motorsport and technology company McLaren Group by acquiring…
Multiple Sports
Media

Pay-television broadcaster beIN Sports is poised to lose more carriage in the United Arab Emirates (UAE) after telecoms operator Du informed its customers that the channels would be dropped from its television…
Football
Media

Pay-television broadcaster beIN Sports has struck a short-term deal for rights in the Middle East and North Africa to this month’s Uefa Nations League finals and Euro 2024 qualifiers.
Football
Sponsorship & Marketing

Gulf International Bank (GIB), the banking group in which Saudi Arabia’s Public Investment Fund holds a 97.2-per-cent shareholding, has been named a silver sponsor of Saudi Pro League side Al-Nassr.
Football
Sponsorship & Marketing

Real estate developer Roshn has signed a three-year 'Platinum' sponsorship with Saudi Premier League champions Al-Ittihad. Roshn is owned by Saudi Arabia's Public Investment Fund (PIF)
Power Boating
Events

E1 Series, the electric powerboat racing championship, has announced the venues for its inaugural season in 2024, with Jeddah in Saudi Arabia to host the first race
Mixed Martial Arts
Industry Moves

United States-based mixed martial arts promotion the Professional Fighters League (PFL) has appointed Adam Laitsas as executive vice president of international strategy and business operations for the…
Football
Industry Moves

Former Manchester City chief executive Garry Cook is leaving his position as executive president and CEO of the Saudi Pro League (SPL) after less than six months in the post to take up a new role at English…
Football
Events

Fifa has said it remains committed to “continuously improve its approaches” with regards sustainability issues after the Swiss Commission for Fairness in Commercial Communication (SLK) upheld complaints fro…
Golf
Governance

The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…