Mexico

Football
Sponsorship & Marketing

The Mexican arm of Spanish financial services group BBVA has agreed a two-year extension to its title sponsorship of Liga MX, the top tier of Mexican domestic club football
Football
Media

Mediapro Canada has sealed a broadcast agreement with Hi! Sports TV, in which the new Mexican sports broadcaster will gain the rights to the Canadian Premier League, Canadian Championship, and home friendlies f…
Multiple Sports
Media

Pay-television broadcaster Fox Sports México has claimed it is only seeking a fair increase in the value of its carriage agreement with Dish, after its channels were removed from the pay-television operator.
Football
Events

Major League Soccer and Liga MX are replacing the 2022 Leagues Cup with a series of Showcase exhibition matches between the two leagues, SportBusiness can disclose.
Football
Data

Sports data and betting services company Genius Sports has agreed a data tracking and video augmentation deal with Mexican club Necaxa
Football
Governance

Liga MX club Querétaro FC has been hit with severe sanctions in the wake of the horrific fan violence during the weekend's home game against Atlas FC at Estadio La Corregidora which has reportedly resulted i…
Motorsport
Media

US stock car racing series Nascar has sealed rights agreements with pay-television broadcaster Fox Sports Mexico and Brazilian media group Bandeirantes until 2024
Motorsport
Media

Formula E has secured multi-year renewals with Fox Sports Mexico and Bell Media in Canada for linear and digital rights to its World Championship
Multiple Sports
Media

Grupo Televisa and Univision Holdings Inc, two of the biggest Spanish-language content producers and sports rightsholders in the Americas, have completed their blockbuster $4.8bn (€4.27bn) merger deal to create a new company known as TelevisaUnivision.
NFL
Fan Engagement

League, social media platform experiment with digital clothing in the metaverse
Taekwondo
Events

Cancún has been elected to replace Wuxi as host of the 2022 World Taekwondo Championships, while Bosnia & Herzegovina is set to stage its first World Taekwondo event after Sarajevo landed the 2023 World …
Football
Sponsorship & Marketing

The Mexican Football Federation has added to its sponsorship portfolio with the signing of cryptocurrency exchange Bitso
Football
Media

ViacomCBS streaming service Paramount+ is expanding its global sports reach by securing exclusive Premier League rights in Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama.
NFL
Fan Engagement

The Los Angeles Rams have developed a series of Super Bowl LVI marketing programs in Mexico, providing a glimpse into how National Football League teams will activate in their International Home Marketing…
Football
Media

Digital sports media company Playmaker has announced the acquisition of Mexico-based video sports platform Cracks
Football
Media

Mexican pay-television operator Televisa has reached an agreement to show Spanish LaLiga football matches on its free-to-air network Canal 5
Football
Events

World governing soccer body Fifa has announced it will visit Edmonton, Mexico City, Guadalajara, Los Angeles, and Toronto in its third and final leg of 2026 World Cup candidate host cities from November…
Football
Media

Spain’s LaLiga has renewed its deal with Sky Mexico for a further eight seasons from 2024-25, securing a long-term broadcast home in one of its most important territories.