Middle East

With the likes of Aramco and Saudi Tourism Authority previously major IPL sponsors, the league is taking its high-profile player auction to the Kingdom later this month.

Saudi Arabia’s Public Investment Fund (PIF) has continued its pivot towards domestic investment with a move to acquire 54 per cent of Saudi media group MBC.

Global sports properties eyeing lucrative investment were dealt a blow today (Tuesday) after Saudi Arabia’s Public Investment Fund (PIF) announced it was scaling back its international spend.

The European Broadcasting Union today (Monday) announced a new agreement with Fifa covering media rights in five countries for the next two men's World Cups

Riyadh Season, Saudi Arabia’s entertainment and sports festival, has announced a three-year sponsorship deal with Spain’s LaLiga, further underlining the Kingdom’s growing influence in European and globa…

Riyadh Air has expanded its sponsorship agreement with Atlético Madrid to include the naming rights to the team’s 70,000-capacity Metropolitano Stadium.

Ties between DAZN and Saudi Arabia have further strengthened after the international subscription broadcaster struck a major media deal covering Riyadh Season, the Kingdom's entertainment and sports festival

BeIN Sports continues to withhold its first instalment payment for Ligue 1 rights amid ongoing doubts over its allocated sponsorship inventory and questions raised over the broadcaster’s media rights package.

Iris Sport Media has been appointed to distribute media rights to the UIM E1 World Championship, the electric powerboat racing series that launched earlier this year with a season opener in Jeddah, Saudi Arabia.

DAZN has struck an agreement to launch club-specific Saudi Pro League channels, its latest effort to develop closer commercial ties in the Kingdom

Fifa has announced details of its relaunched Intercontinental Cup, with European champions Real Madrid to play in the final on December 18 in Qatar following a series of regional play-off matches

Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.

Red Bull Mobile, the Red Bull-branded network provider that partners with different telcos in different markets, has become an official sponsor of Saudi Pro League champions Al Hilal

Saudi Arabia's Public Investment Fund (PIF) has made its first move into football in the Americas, striking a multi-year partnership with Concacaf, the continental governing body for North America, Central…

Saudi Arabia's official bid book detailing its plans to stage the 2034 Fifa World Cup has left plenty to the imagination, with eight of the listed stadiums yet to be built and no details offered on the tournament's timing.

IMG has widened its remit with the Saudi Pro League (SPL) in a five-season production agreement that adds to its existing role in selling the competition’s international broadcast rights.