Middle East

Esports
Events

Saudi Arabia's emergence as the home for the esports and gaming industry has been underlined by the International Olympic Committee today awarding the country hosting rights to its new Olympic Esports Games event.
Football
Sponsorship & Marketing

Neom, the new region being built by the Saudi Arabian government in the country’s north west, is to continue as a leading sponsor of the Asian Football Confederation throughout the decade.
Motorsport
Media

Extreme E’s transformation into Extreme H will turn Alejandro’s Agag’s sustainable off-road odyssey into a far more commercially-focused property, centring the interests of its Saudi backers and attracting new partners such as Red Bull to the sport.
Football
Sponsorship & Marketing

The Qatar Stars League (QSL) has signed up another Qatar-government backed entity – the telco Ooredoo – to act as the league’s title sponsor, taking over from the previous long term-encumbent Qatar Natio…
Esports
Sponsorship & Marketing

Adidas has taken a significant sponsorship position at the inaugural edition of the Esports World Cup, taking place in Saudi Arabia next month
Motorsport
Events

World Rally Championship set to join Formula 1, Formula E, Extreme E and the Dakar Rally on the Kingdom's events calendar, from 2025.
Football
Media

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.
Tennis
Sponsorship & Marketing

Saudi Arabia’s Public Investment Fund (PIF) has struck a multi-year deal with the Women's Tennis Association that mirrors its agreement with the men's Tour: sponsorship but no equity investment.
Motorcycling
Sponsorship & Marketing

Qatar Airways, one of world sport's most prominent sponsors, has signed a multi-year deal with motorcycling's MotoGP.
Cricket
Sponsorship & Marketing

Saudi energy and chemicals companies Aramco has extended its global partnership with the International Cricket Council (ICC) for another four years
Mixed Martial Arts
Sponsorship & Marketing

Riyadh Season, the annual Saudi Arabian state-funded festival hosted in the capital, is continuing to branch out beyond its borders, with a new sponsorship deal struck with the Ultimate Fighting Championship (UFC).
Esports
Stadia

ESL FACEIT Group has agreed a wide-ranging five-year deal with Qiddiya City that will see it play a key role in the development of a gaming and esports district in Saudi Arabia.
Golf
Media

DAZN has continued in its attempts to carve out a niche in golf in a deal for exclusive rights to golf’s 2024 US Masters in the Middle East and North Africa.
Tennis
Events

The Women’s Tennis Association (WTA) has announced its season-ending WTA Finals will be staged in the Saudi capital Riyadh after it agreed a three-year deal with the Saudi Tennis Federation (STF).
Mixed Martial Arts
Events

UFC will make its Saudi Arabia debut in June, three months later than envisaged after local organisers pushed back on the promotion's original plans to launch with a weak card.
Esports
Sponsorship & Marketing

The Sony Group has announced a multi-year agreement to become a founding partner of the Saudi-backed Esports World Cup, which takes place this summer in the kingdom’s capital city, Riyadh.
Football
Events

Fifa has continued the expansion of its international tournaments with the announcement that Qatar is to host the next five editions of an annual 48-team men’s U17 World Cup, with Morocco set to stage t…
Football
Media

Broadcasters in Israel have been given five weeks to formulate their bids for media rights to Uefa club competitions in the country