Middle East

Football
Finance & Law

Qatar Sports Investments (QSI), the Qatari government-backed investment fund that owns French Ligue 1 club Paris Saint-Germain (PSG), has conducted due diligence and held initial talks about acquiring…
Football
Sponsorship & Marketing

Newcastle United’s proposed £25m (€28.7m/$30.9m) per-season shirt sponsorship deal with Sela, a Saudi Arabian sports marketing agency and events company, has already met the approval of the Premier League, SportBusiness understands.
Cricket
Finance & Law

Investment group Tiger Global is reportedly in talks to acquire a stake in the Rajasthan Royals, while the Indian Premier League cricket franchise has also announced a partnership with Saudi Arabian city…
Esports
Sponsorship & Marketing

The Sportfive agency has agreed a deal with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of initiatives for the organisation
Basketball
Sponsorship & Marketing

Abu Dhabi-based investment and holding company ADQ has signed a wide-ranging deal with the National Basketball Association (NBA), through which it will serve as the presenting partner of this year’s p…
Rugby League
Events

Qatar is one of four nations to have expressed initial interest in the now vacant hosting rights for the 2025 Rugby League World Cup (RLWC), according to International Rugby League (IRL)
Football
Sponsorship & Marketing

The Qatar Football Association (QFA) has renewed its sponsorship deal with energy company Qatar Shell and signed a new agreement with Estithmar Holding
Multiple Sports
Finance & Law

Israeli sports technology company PlaySight has secured investment from APEX Capital as it seeks to expand its racket sport expertise into padel and pickleball
Basketball
Events

Qatar has further added to its major events portfolio by securing hosting rights to the 2027 Basketball World Cup, while the International Basketball Federation (Fiba) has awarded the 2026 women’s event t…
Cricket
Events

Government representatives from Saudi Arabia have approached owners of Indian Premier League teams over plans to establish a new T20 cricket league in the country
Horse Racing
Media

Commercial broadcaster ITV has acquired rights in the UK to this weekend’s Dubai World Cup horse race.
Football
Sponsorship & Marketing

Fifa president Gianni Infantino has confirmed that Visit Saudi, Saudi Arabia’s tourism authority, will not be sponsoring this year’s Women’s World Cup in Australia and New Zealand following a backlash from …
Motorsport
Sponsorship & Marketing

The Aston Martin Formula 1 team has signed up Saudi Arabian airline Saudia to its sponsorship portfolio as the team’s 'Official Global Airline Partner'.
Football
Events

Lega Serie A, organising body of the top division of Italian club football, has agreed a deal that will see four of the next six editions of the Supercoppa Italiana competition played in Saudi Arabia,…
Weightlifting
Events

The International Weightlifting Federation (IWF) has announced that five bidders are in contention to host its 2024 World Championships, with the strong potential for the event to head to a new market
Baskteball
Media

Free-to-air public broadcaster Lebanese Broadcasting Corporation International (LBCI) has agreed a deal with Fiba to exclusively show Lebanese national team matches as well as Fiba-run events
Esports
Finance & Law

Savvy Games Group, a gaming and esports company owned by Saudi Arabia’s Public Investment Fund, has agreed a $265m (€248.1m)
Horse Racing
Media

The HBA Media agency has said the 2023 Saudi Cup horse racing event will be broadcast by 35 rights-holders across the world, including a number of new signings