Netherlands
Ajax’s Champions League run boosts visibility, but growth is underpinned by creative commercial team
Ajax's global popularity outstrips all of its domestic rivals, allowing the club to position itself as a brand platform for the Netherlands and beyond. Its chief commercial officer, Menno Geelen, tells Adam Nelson about the effects of Ajax's surprising run to the Champions League semi-finals, and how a creative commercial department has helped the club compete at the highest level.
Puma ‘to replace Umbro’ as PSV kit supplier
Dutch football club PSV Eindhoven is set to sign a lucrative kit supply contract with German sportswear manufacturer Puma
KLM extends long-running sponsorship of European Tour event
Dutch airline KLM has renewed its title sponsorship of the KLM Open European Tour golf event, which takes place annually in the Netherlands.
The new three-year deal will run until the 2022 edition
Fox Sports Netherlands commits to Red Bee’s IP-based Master Control Room
Media services company Red Bee has teamed up with Fox Sports Netherlands to provide the pay-television broadcaster with IP-based Master Control Room (MCR) services
Beneliga discussion surfaces again, but is more of a symptom than a solution
The ever-growing influence of Europe’s top-five leagues is squeezing the life out of professional football in Europe’s lowlands. Callum McCarthy examines the commercial pros and cons of a merger between the Dutch Eredivisie and the Belgian Pro League.
Dutch Basketball League engages Genius for streaming and data platform
Sports data and technology company Genius Sports has been selected by the Dutch Basketball League (DBL) to launch its first live streaming and data platform
India to stage FIH Men’s World Cup again, Spain and Netherlands land women’s event
The International Hockey Federation (FIH) has announced today (Friday) that India will host its 2023 Men’s World Cup, while Spain and the Netherlands will co-host the Women’s World Cup in 2022.
M&C Saatchi Sport & Entertainment to open Amsterdam base
The M&C Saatchi Sport & Entertainment agency has announced that it will open its third European office in Amsterdam next year
Belgian, Dutch football stakeholders state ‘potential’ of BeNeLiga concept
The concept of creating a league comprising the top football clubs from Belgium and the Netherlands has moved forward after the Dutch Football Association (KNVB) stated that initial studies into a ‘BeNeLiga’ hav…
Dutch broadcaster NOS lands ISU competition rights in the Netherlands
Dutch public broadcaster NOS has acquired the rights to International Skating Union (ISU) events in the Netherlands from the 2019-20 season until 2022-23
FIH gains extra World Cup interest after amending bidding process
The International Hockey Federation (FIH) has received new and amended bids for the next editions of its men’s and women’s World Cups after electing to reopen the process.
Eredivisie engages DreamHack to develop esports league
The Eredivisie, the top division of Dutch club football, has partnered with esports event organiser DreamHack with the goal of creating the world’s leading EA Sports Fifa 20 league.
Champions League run boosts Ajax’s financials
Dutch Eredivisie football club Ajax more than doubled its turnover for the 2018-19 season, figures fuelled by its run to the semi-finals of the Uefa Champions League
Germany, Netherlands propose joint bid for World Women’s Handball Championship
Germany and the Netherlands have announced plans to submit a joint bid for the 2025 edition of the World Women’s Handball Championship.
Boels-Dolmans Cycling Team on the hunt for new title sponsors
Women’s WorldTour outfit Boels-Dolmans Cycling Team will be seeking a new title sponsor after the 2020 season after equipment rental company Boels Rental and Dolmans Landscaping Group opted to end their b…
Dutch court rules out Fox Sports Eredivisie carriage probe
A Dutch court has ruled that the country’s competition regulator is not required to launch an investigation into the carriage agreement model for Fox Sports’ Eredivisie premium channels.
ONE Championship agrees deal with streaming platform FITE for landmark show
Fight sports streaming platform FITE will offer pay-per-view coverage in several markets around the world of ONE Championship's ONE: CENTURY event in Tokyo on Sunday, October 13
Euro T20 Slam organisers seek ‘breathing space’ through launch postponement
Organisers of the Euro T20 Slam, the world’s first multinational Twenty20 franchise cricket tournament, have postponed its launch by a year amid reports of financial difficulties.