Netherlands

Football
Sponsorship & Marketing

Feyenoord is to have a new shirt sponsor from the 2024-25 season, with a lucrative agreement with German electronics retailer Mediamarkt thought to be in place.
Football
Media

The matchday scheduling in the Keuken Kampioen Divisie is set for a major overhaul after ESPN announced it will show every match from Dutch football's second division live as soon as possible, following…
Football
Finance & Law

Four leading Dutch digital cable television and telecoms operators have withdrawn their complaint to the Authority for Consumers and Markets (ACM), the Netherlands’ competition regulator, over the €750m ($8…
Football
Media

The sales process has gone live in the Netherlands, Belgium and Luxembourg for media rights to the Fifa World Cup in 2026 and 2030
Football
Sponsorship & Marketing

Ajax has announced an eight-year extension of its kit supplier agreement with Ajax, making it the longest-running sponsorship deal in Dutch football to date.
Multiple Sports
Industry Moves

Roger Lodewick, president of sports games at esports’ ESL FACEIT Group and previously of Team Marketing, has been recruited by Viaplay to lead its operations in the Netherlands.
Football
Media

Feyenoord, the reigning Dutch champions, has become the first club in the Eredivisie to launch a dedicated streaming service for fans
Multiple Sports
Media

European media conglomerate RTL Group has reached an agreement for the sale of Dutch broadcaster RTL to DPG Media, a multimedia company with operations in the Netherlands, Belgium and Denmark.
Multiple Sports
Media

The Canal Plus name is to return to the Netherlands early next year, with the pay-television operator announcing that its new streaming platform in the country will include the Eredivisie, the top domestic…
Multiple Sports
Media

Viaplay Group has laid out plans for a “recapitalisation programme” that includes a SEK4bn (€350m/$382m) new equity raise and SEK14.6bn debt renegotiation package as part of measures designed to stave off insolvency and subsequent bankruptcy.
Football
Media

Lega Serie A is close to finalising its first international broadcast deals of the new cycle after rights were awarded in eight countries from the 2024-25 season onwards
Cycling
Sponsorship & Marketing

UCI WorldTour cycling outfit Team dsm-firmenich will take on a new identity for the second time this year, with Dutch logistics company PostNL signing on as a co-title partner.
Athletics
Media

Pay-television broadcaster Ziggo Sport has announced it is to remain the home of World Athletics' top-tier Diamond League and associated series in the Netherlands for the remainder of the decade.
Road Cycling
Sponsorship & Marketing

The future of Team Jumbo-Visma, the top professional cycling team from the Netherlands, looks to have been secured with Pon Holdings, a Dutch conglomerate in the transportation sector, stepping into replace…
Football
Media

All 18 clubs in the Dutch Eredivisie today (Tuesday) unanimously agreed to a renewal of a domestic broadcast rights deal with ESPN for a further five seasons
Football
Media

Four leading Dutch digital cable television and telecoms operators have refused to concede defeat in their battle to acquire media rights to Dutch football’s Eredivisie by taking the issue to the Authority f…
Motorsport
Media

F1 TV Pro, the premium version of Formula 1 motor racing's in-house streaming service, is to be made available to customers of Viaplay Group in the Netherlands from next year
Football
Media

Dutch public-service broadcaster NOS has retained its position as the home of the women's national team, after securing rights to the inaugural Uefa Women's Nations League and Fifa World Cup qualifiers