Netherlands
Premier League tops shirt sponsorship in Europe
The English Premier League is this season's leader in shirt sponsorship revenue amongst the top six European leagues. The EPL's €128 million revenue leapfrogged the German Bundesliga with a €45 million increase.
Final week to enter ESA European Sponsorship Awards
Rights holders and agencies have only one week to submit their best campaigns to the 2010 European Sponsorship Awards, organised by the European Sponsorship Association (ESA).
adidas switches global ad account to Sid Lee
Global apparel brand adidas is to move its global ad account from the 180 Amsterdam agency to Canadian-based Sid Lee, who has held the adidas Originals line account since 2008 and won several other parts of the company’s business since then.
FIFA files criminal charges against Bavaria and “ambush” women arrested
FIFA has filed criminal charges against Bavaria with the South African Police Service, accusing the Dutch beer brand of conducting ambush marketing activities during the World Cup on Monday. Two Dutch women were also detained and face charges.
Endemol and Abu Dhabi Media Company link over Premier League
Netherlands based media group Endemol will produce content for four new HD channels covering the English Premier League in the Middle East.
ATP Tour extends Ricoh sponsorship
Tennis’s ATP World Tour has extended until the end of 2012 its sponsorship deal with Japanese office equipment maker Ricoh.
Amsterdam to host Euro Hockey League Final Four
Amsterdam's 9,000-capacity Wagener Stadium will host the semi-finals and finals of field hockey's 2009-10 Euro Hockey League (EHL).
Sweden out of Ryder Cup race
Sweden has pulled out of the running to host the 2018 Ryder Cup, leaving five countries in the race.
Madrid Ryder Cup bid boosted by UK survey
Madrid’s bid to organise the 2018 Ryder Cup has received a major boost from a survey conducted amongst 1,000 UK golf fans.
IMG and MP & Silva link on Italian football
Media rights agency MP & Silva has hired the IMG agency to help it sell Italian football's Serie A and Serie B into the UK and Ireland, the Netherlands, Russia, Turkey, and countries in the Balkan region.
Ajax outsources pre-season to Sportfive
The Sportfive agency will organise Dutch football club Ajax Amsterdam’s pre-season training camp and friendly opponents under a deal announced yesterday.
Holland-Belgium Bid presence at Soccerex 2009
The Holland-Belgium Bid team to host either the 2018 or 2022 football World Cup will present at the Soccerex 2009 Global Convention in Johannesburg, South Africa.
Race-fixing costs Renault title sponsor
The Renault Formula One team has lost its title sponsor financial services company ING Groep NV, and a secondary sponsor, following its implication in a race-fixing scandal.
Eredivisie Live adds mobile TV service
Dutch football channel Eredivisie Live has teamed up with Fox Mobile Distribution to launch a live mobile TV service.
Rotterdam to host 2010 Grand Depart
The 2010 Tour de France will begin from the Dutch city of Rotterdam, organisers have said.
Netherlands and Belgium announce joint World Cup bid
The Dutch and Belgian football associations agreed to establish a joint foundation to prepare their bid to co-host the 2018 World Cup finals, Reuters reports.
Aegon become Ajax shirt sponsor
Dutch Eredivisie football club Ajax agreed a shirt sponsorship deal with life insurance and pension group, Aegon.
A1GP secures new sponsorship deal
Dutch watch manufacturer, TW Steel, has agreed a three-year sponsorship deal with A1GP to become the Official Timing and Watch Partner for the A1GP World Cup.