Netherlands

Adidas and Ajax Amsterdam have extended their kit sponsorship deal for ten years until the end of 2019.

Dutch telecommunications group KPN said it has bid for the TV rights for the Dutch football league.

The prices paid by shirt sponsors within European football’s six key markets has grown to €405.3 million this season, up from €366.3 million last season according to a new report from Sport+Markt.

The presidents of the football associations of Belgium, François de Keersmaecker, and the Netherlands, Mathieu Sprengers, officially announced their interest in submitting a joint bid to host the 2018 FIFA World Cup™.

European hockey’s new Euro Hockey League competition has secured a series of TV rights deals.

Dutch insurance and pensions company, AEGON, has signed an agreement in principle to be the main sponsor of AFC Ajax, starting with the 2008-09 season.

Dutch financial services company Rabobank is to review its sponsorship of professional cycling, following in wake of Swiss bike manufacturer BMC, as this year’s Tour de France continues to be beleaguered with doping scandal after doping scandal.

Dutch financial services provider Rabobank joined Konica Minolta as a sub-sponsor of the EuroHockey Nations Championships 2007.

Everything else has been sold on it – now you can snap up sponsorship of a major Formula One team courtesy of online auction side eBay.

UK pay-broadcaster BSkyB acquired the exclusive live rights for next summer’s UEFA European Under-21 Championship which will be staged in the Netherlands in June.

Dutch financial services group ING said it is in talks with Formula One team Renault about a title sponsorship deal that would mark ING’s entry into the sport.

Formula One team Renault is reported to be set to sign Dutch bank ABN AMRO as its new title sponsor.

The International Rugby Board (IRB) said that a record number of countries have officially confirmed their intention to tender for the right to host the Rugby World Cup Sevens tournament in 2009.

Media Partners & Silva Ltd signed agreements with broadcasters for Serie A TV rights in the Netherlands and in Serbia, Montenegro and Macedonia.

The Midland F1 Racing team has been acquired by a Dutch consortium Spyker Cars in a deal that reportedly values the team at $106.6 million.

Dutch car firm Spyker have confirmed they are involved in talks to acquire the Midland Formula One team.

The Spanish Primera Liga signed three new TV deals with UK pay TV broadcaster British Sky Broadcasting, with German cable consortium Arena and with Talpa TV in the Netherlands.

Uefa said that AC Milan's place in the third qualifying round of the Champions League will be reviewed by its emergency panel later today.