Netherlands
Adidas extends Ajax deal
Adidas and Ajax Amsterdam have extended their kit sponsorship deal for ten years until the end of 2019.
KPN bids for Dutch Football Rights
Dutch telecommunications group KPN said it has bid for the TV rights for the Dutch football league.
Football shirt sponsorships increase again say Sport+Markt
The prices paid by shirt sponsors within European football’s six key markets has grown to €405.3 million this season, up from €366.3 million last season according to a new report from Sport+Markt.
Belgium and Netherlands Football Associations announce interest in joint 2018 bid
The presidents of the football associations of Belgium, François de Keersmaecker, and the Netherlands, Mathieu Sprengers, officially announced their interest in submitting a joint bid to host the 2018 FIFA World Cup™.
Euro Hockey League achieves widespread TV coverage
European hockey’s new Euro Hockey League competition has secured a series of TV rights deals.
AEGON to sign seven-year Ajax sponsorship
Dutch insurance and pensions company, AEGON, has signed an agreement in principle to be the main sponsor of AFC Ajax, starting with the 2008-09 season.
ANOTHER SPONSOR CONSIDERS TOUR FUTURE
Dutch financial services company Rabobank is to review its sponsorship of professional cycling, following in wake of Swiss bike manufacturer BMC, as this year’s Tour de France continues to be beleaguered with doping scandal after doping scandal.
RABOBANK TO SPONSOR EURO HOCKEY NATIONS CHAMPIONSHIPS
Dutch financial services provider Rabobank joined Konica Minolta as a sub-sponsor of the EuroHockey Nations Championships 2007.
EBAY FIRST AS F1 TEAM RIGHTS GO UP FOR GRABS
Everything else has been sold on it – now you can snap up sponsorship of a major Formula One team courtesy of online auction side eBay.
SKY SPORTS WINS 2007 UEFA EURO U21 CHAMPIONSHIP
UK pay-broadcaster BSkyB acquired the exclusive live rights for next summer’s UEFA European Under-21 Championship which will be staged in the Netherlands in June.
ING, RENAULT IN SPONSORSHIP TALKS
Dutch financial services group ING said it is in talks with Formula One team Renault about a title sponsorship deal that would mark ING’s entry into the sport.
RENAULT SET TO SIGN NEW TITLE SPONSOR
Formula One team Renault is reported to be set to sign Dutch bank ABN AMRO as its new title sponsor.
RECORD NUMBER OF COUNTRIES TENDER FOR RWC SEVENS
The International Rugby Board (IRB) said that a record number of countries have officially confirmed their intention to tender for the right to host the Rugby World Cup Sevens tournament in 2009.
MEDIA PARTNERS & SILVA SIGNS TWO MORE SERIE A DEALS
Media Partners & Silva Ltd signed agreements with broadcasters for Serie A TV rights in the Netherlands and in Serbia, Montenegro and Macedonia.
MIDLAND SELLS FORMULA 1 TEAM TO SPYKER
The Midland F1 Racing team has been acquired by a Dutch consortium Spyker Cars in a deal that reportedly values the team at $106.6 million.
SPYKER CONFIRM F1 TEAM TALKS
Dutch car firm Spyker have confirmed they are involved in talks to acquire the Midland Formula One team.
SPANISH PRIMERA LIGA SIGNS THREE NEW TV DEALS
The Spanish Primera Liga signed three new TV deals with UK pay TV broadcaster British Sky Broadcasting, with German cable consortium Arena and with Talpa TV in the Netherlands.
UEFA TO DECIDE AC MILAN CHAMPIONS LEAGUE FATE
Uefa said that AC Milan's place in the third qualifying round of the Champions League will be reviewed by its emergency panel later today.