Netherlands
Flanders Classics brings Amstel Gold Race into portfolio
Flanders Classics, the Belgian cycling event organiser, is to assume management of the Amstel Gold Race, the biggest cycling classic in the Netherlands, from the 2025 edition, it was announced today (Thursday)
Fite nets first football rights deal in Europe
Streaming platform Fite has secured exclusive rights to the AFC Champions League for two seasons in the UK and Ireland, Belgium, France and the Netherlands, more than a year after its proposed deal for…
ESPN edges closer to Eredivisie deal as rival bid consortium calls foul
Dutch football’s Eredivisie is edging closer to signing off a renewal with incumbent domestic broadcast rights-holder ESPN but in a deal spanning five seasons and not 10 as initially envisaged.
McLaren responds to calls to remove Velo branding for Dutch Grand Prix
McLaren Racing is resisting calls from Dutch health organisations to remove branding of tobacco-free nicotine specialist Velo from its car for the upcoming Dutch Grand Prix
Talpa’s Veronica to follow Dutch trio’s European qualification hopes
Dutch broadcaster Talpa Network has acquired exclusive rights to the Uefa club competition home qualifiers of three Eredivisie clubs vying for the group stages
NOS spending over €100m a year on sports, report shows
Dutch public-service broadcaster NOS spent €611m ($666m) on sports content from 2017 to 2022, it has emerged.
Eleven Sports Media moves into mainland Europe with PSV deal
UK sports technology and marketing company Eleven Sports Media has entered mainland Europe for the first time through a new deal with Dutch Eredivisie club PSV Eindhoven
Wasserman hires Mathues to drive Dutch growth
Sports, music, and entertainment agency Wasserman has appointed Wim Mathues as senior vice-president of brands and properties in Belgium and the Netherlands as it continues its growth strategy in Europe.
Nørrelund makes swift return to Viaplay under Lindemann’s leadership
Peter Nørrelund has returned to the role of Viaplay’s chief sports officer just two and a half months after resigning from the position.
Vote on ESPN’s Eredivisie offer kicked into the long grass
Clubs from Dutch football’s Eredivisie have once again stopped short of voting on a 10-year broadcast rights extension offer from incumbent rights-holder ESPN.
Jumbo to withdraw from sports sponsorship
Jumbo, the Dutch supermarket chain, is to exit the sports sponsorship market when its current deals end next year, the group's new chief executive has announced
Ziggo extends Belgian Pro League rights deal
Dutch pay-television broadcaster Ziggo Sport has retained the Belgian Pro League among its football rights portfolio
High-profile CEO exits at Bayern and Ajax
Bayern Munich and Ajax Amsterdam have both announced the surprise exits of their chief executives following the end of the 2022-23 league seasons
EBU and DAZN finalise markets covered by UWCL final deal
The European Broadcasting Union’s 12-market deal with DAZN for sublicensed rights to the Uefa Women’s Champions League final includes commitments from public broadcasters in the Nordic countries of Fin…
Vitesse adds BetCity as shirt sponsor ahead of government ban
Eredivisie club Vitesse Arnhem has agreed a new shirt sponsorship deal with BetCity, despite an impending online gambling sponsorship ban being introduced by the Dutch government
Eredivisie clubs push back decision on ESPN rights proposal
Clubs from Dutch football’s Eredivisie have postponed a vote on a 10-year broadcast rights extension offer from incumbent rights-holder ESPN.
Dutch telcos demand €180m-per-year Eredivisie rights bid is considered
Four leading Dutch digital cable television and telecoms operators targeting rights to Dutch football’s Eredivisie have sought to put more public pressure on the league and its member clubs ahead of a…
Dutch government plans online gambling sponsorship ban in 2025
Online gambling sponsorships of Dutch sports organisations are set to be phased out following the government’s planned ban on 'untargeted advertising' from the start of July this year.