Nigeria
SportyTV bolsters European football portfolio
The Sporty Group has solidified its free-to-air football rights portfolio in Ghana and Nigeria in long-term deals for LaLiga, Serie A and the English Football League
OVG, Live Nation among backers of new landmark arena for Nigeria
Construction has begun on what is set to become Nigeria’s first major arena, with the Lagos venue seeking to attract the likes of the Ultimate Fighting Championship (UFC), wrestling promotion WWE and boxing and basketball events.
EXCLUSIVE: SportyTV secures Paris 2024 rights in Ghana, Nigeria
SportyTV has acquired free-to-air Paris 2024 broadcast rights in Ghana and Nigeria in a deal with the Infront agency expected to be announced later today (Tuesday)
First free-to-air Super Bowl coverage in Nigeria in SportyTV deal
NFL fans in Nigeria will be able to enjoy free-to-air access to the Super Bowl for the first time after SportyTV acquired rights to this year’s game.
SportyTV to show EPL, Serie A and Bundesliga in Nigeria
The Sporty Group has launched its free-to-air linear and online sports television network in Nigeria, and will show the English Premier League, Italy's Serie A and the German Bundesliga in the country
J.League lands broadcast deals in Thailand and Nigeria
The J.League, the organising body of the top two domestic football leagues in Japan, has unveiled media rights agreements with Nigerian group Sporty Internet at Thai football club BG Pathum United
Widespread Nigerian coverage of Ligue 1 secured via MBS Sport deal
Agency MBS Sport has acquired broadcast rights in Nigeria to French football’s Ligue 1, in a deal that runs to the end of the 2023-24 season.
Sportfive signs exclusive sales agreement for Nigerian league and national teams
The Sportfive agency has signed as the exclusive sales representative for the Nigeria Professional Football League (NPFL) and the Nigerian ‘Super Eagles’ men’s national team and ‘Super Falcons’ women’s t…
Nigerian Football Federation nets revenue boost with MTN and Air Peace deals
The Nigerian Football Federation has added telco MTN and airline Air Peace to its sponsorship portfolio in deals worth up to NGN3bn (€6.1m/$7.2m) in total, the federation has revealed.
Uefa national team media rights on market in sub-Saharan Africa
The CAA Eleven agency has invited bids in sub-Saharan Africa for a suite of Uefa men’s national team rights during the 2022-28 cycle.
Integral acquires Nigerian free-to-air Tokyo 2020 rights, sublicenses to NTA
Sports marketing agency Integral has acquired free-to-air rights in Nigeria to 200 hours of live content from Tokyo 2020, acquiring the rights from the Infront agency
AFA Sports sets Olympic first with Nigeria deal, Team Canada renews sponsorship
AFA Sports has been named as the official apparel provider for the Nigerian team at the upcoming Olympics in Tokyo, becoming the first indigenous African apparel brand to feature at the Games
Multichoice Nigeria tells parliament: Pay-as-you-go pricing not feasible
The Nigerian division of pan-African media group Multichoice has argued that a proposed pay-as-you-go billing model is not technically or commercially viable
Team back in the market with Champions League tenders in Italy, sub-Saharan Africa
The Team Marketing agency has initiated its first Uefa club competitions media-rights sales processes in nearly seven months, inviting bids from broadcasters in Italy and also sub-Saharan Africa for the…
Nigerian league signs commercial and streaming rights deal with UK-based Redstrike
An OTT streaming platform is to be launched to showcase matches from the Nigerian Professional Football League (NPFL) after Redstrike, the UK-based sports marketing agency, invested in an agreement to…
Nigerian government moves to prohibit exclusive sports rights
The Nigerian government has introduced measures to prohibit exclusive acquisition of sports rights in a move which it says will prevent “the misuse of monopoly of market powers”.
NTA lands free-to-air Premier League rights in Nigeria
The Nigerian Television Authority, the nation’s public broadcaster, has acquired sublicensed rights to one English Premier League fixture per match week.