Nordics
Nelonen lands Fiba national team rights in Finland
Finnish commercial broadcaster Nelonen Media has announced a four-year rights deal with the International Basketball Federation (Fiba) to broadcast the country’s national team games and major tournaments.
YLE elects to share 2022 World Cup rights with MTV
Public-service broadcaster YLE and commercial and pay-television broadcaster MTV3 have agreed to share rights in Finland to next year's Fifa World Cup, to be held in Qatar
Tampere Arena board terminates Uros Oy naming rights agreement
The board of directors of the multi-purpose arena in the city of Tampere in Finland, the venue for the 2022 IIHF World Championships, has decided to terminate the arena's naming rights agreement with technology…
Viaplay subscriber total up 28 per cent year-on-year
Nordic Entertainment (Nent) Group has reported that paying subscribers to its streaming service Viaplay have risen by 28 per cent year-on-year, while its quarterly financial results have detailed organic…
IMG to distribute global media rights to PGL esports tournament
Esports tournament organiser PGL has appointed the IMG agency to distribute its media rights globally for its PGL Stockholm Major 2021, which will be held in Sweden for the first time since 2014
Fanseat lands suite of basketball league rights from Sportradar
Fanseat, the subscription-based sports streaming service owned by the Spring Media agency, has secured rights to broadcast six basketball leagues in the Denmark, France and the UK
TV2 Denmark renews BWF rights to 2025
TV2 Denmark, the government-owned subscription and free-to-air broadcaster, has extended its media rights agreement with the Badminton World Federation in a deal running from 2022 to 2025
Spring Media can ‘take bigger rights bets’ following investment and merger
The recent investment in Spring Media and its merger with Future Sports Agency will allow the Stockholm-based sports marketing agency to take “bigger bets on rights”, according to chief executive Tobias Osm…
Nordic nations unite for Uefa Women’s Euro bid
The Nordic football associations of Denmark, Finland, Norway and Sweden have joined forces to launch a joint bid for Uefa Women’s Euro 2025 as they continue a longer-term pursuit of the 2027 Fifa Women’s Wor…
Sportway receives $6.3m injection in biggest funding round to date
Swedish automated production and live streaming firm Sportway has announced that all existing investors in the firm have provided more financial backing to close its latest round of funding with a total…
Copenhagen’s Football Village sets the bar
Copenhagen’s Football Village attracted widespread praise during Uefa Euro 2020 – and the concept is set to be revisited next year.
Nent lands three-year IndyCar extension, adds Poland and Baltics
Nordic Entertainment (Nent) Group has extended its rights to the IndyCar US motor racing series for another three years
Swedish Ice Hockey Association adds Lidl as main sponsor in long-term deal
Supermarket chain Lidl has become a main sponsor of the Swedish Ice Hockey Association (SIF) in a five-year agreement
Norway’s Amedia and Sweden’s Bonnier pick up Ligue 1 rights
Norwegian media group Amedia and its Swedish counterpart Bonnier have acquired broadcast rights to French football’s Ligue 1.
Danish Superliga and Stats Perform renew Opta data deal to include second tier
The Danish Superliga has agreed a three-year extension to its agreement with Stats Perform that will see the company continue as the league’s official event data partner.
Halmstad Golf Club to host Scandinavian Mixed in 2022
The 2022 Scandinavian Mixed Hosted by Henrik and Annika will be held at Sweden’s Halmstad Golf Club on June 9-12 next year, organisers have announced.
Spring Media merges with Future Sports Agency, secures funding
Spring Media has announced a merger with fellow Stockholm-based sports marketing company Future Sports Agency and has secured funding from investment company Helix Kapital as part of plans to further strengthen…
Swedish Olympic Committee extends kit supply deal with Uniqlo
The Swedish Olympic Committee (SOK) has signed an extension to its kit supply deal with Uniqlo