Nordics
Infront signs Scandinavia deal for EHF Euro events
Infront Sports & Media secured an exclusive, long-term media rights agreement for the EHF European Championship in handball with three leading Scandinavian broadcasters, TV2 Denmark, TV2 Norway and TV4 Sweden.
CSC to end cycling sponsorship
IT provider, Computer Sciences Corp., has said that it will not renew its eight-year sponsorship of its cycling team -Team CSC- after this year.
Strong Scandinavian Platform for Sport Marketing
IEC in Sports and PR Event merged to create the largest Scandinavian sports marketing company.
ÅF signs as new title sponsor for Golden League
The IAAF has agreed a two-year deal with the Swedish company ÅF for the title sponsorship of the Golden League.
Clubs and brands join Soccerex for Dubai Forum
Football clubs, federations and sponsors have confirmed their presence at the inaugural Soccerex Dubai Forum on January 7.
Henkel signs up for 2008 Men’s European Handball Championship
Henkel group agreed a deal to become Official Sponsor of the 2008 Men’s European Championship for the product categories of cosmetics, adhesives and detergents.
Samsung and EOC team up to combat youth obesity
The European Olympic Committees and Samsung launched “Get up & Go” - an anti-obesity campaign for European youth - at the CONI Olympic Park.
WISPA launches new Premiere Series
The Women’s International Squash Players’ Association (WISPA) is launching a new initiative aimed at encouraging and providing extra support for new tournament promoters.
Barclays sponsors Dubai Tennis Championships
Barclays, the global banking group is the new title sponsor of the annual Dubai Tennis Championships.
MORE GROUPS JOIN PREMIER LEAGUE’S YOUTUBE BATTLE
Additional sports right holders joined the Premier League’s class action lawsuit against YouTube and Google including the Rugby Football League; the Finnish Football League Association and boxing companies Knockout Entertainment Limited and Seminole Warriors Boxing.
2007 WNBA ALL-STAR TO BE TELEVISED IN 198 COUNTRIES
The 2007 WNBA All-Star Game, which will showcase the most talented female basketball players from around the world, will be televised in 198 countries with commentary in 30 languages.
SOFTBALL SEEKS OLYMPIC GAMES RETHINK
The International Softball Federation (ISF) is working to get the International Olympic Committee (IOC) to reinstate women’s fast pitch softball to the programme for the 2016 Summer Games.
CSC EXTEND CYCLE TEAM SPONSORSHIP
Global IT giant Computer Sciences Corporation has delivered a major boost to Bjarne Riis’ ProTour team after confirming it would continue its title sponsorship of Team CSC.
LAGARDÈRE AGREES DEAL TO ACQUIRE IEC
Lagardère SCA agreed a deal to acquire the entire capital of International Events and Communication in Sports (IEC), the Swedish sports rights specialist founded in 1994.
SIX CITIES BID FOR FUTURE EUROPEAN ATHLETICS CHAMPIONSHIPS
European Athletics announced that three applications have been received for both the European Athletics Indoor Championships 2011 and the SPAR European Cross Country Championships 2009.
ATP SWEDISH OPEN BIGGEST SWEDISH EVENT FOR MEDIA WORLDWIDE
ATP Catella Swedish Open has become the biggest annual event in Sweden in terms of international media coverage.
BSI SECURE DANSK METAL TITLE DEAL
BSI, rights holder of the FIM Speedway Grand Prix Series, has secured a new two-year title sponsorship deal for the 2007 and 2008 races in Denmark.
EURO 2008 TV RIGHTS DEALS CONTINUE APACE
UEFA agreed several TV rights deals for the forthcoming UEFA EURO 2008™ tournament in Austria and Switzerland.