Nordics
HC6RMANN REINFORCES EURO SPONSORSHIP
HC6rmann KG, Steinhagen (Germany), a leading European manufacturer of construction elements, has strengthened its commitment to sport sponsorship across the continent.
VIASAT LANDS SCANDINAVIAN CHAMPIONS LEAGUE RIGHTS
Scandinavian rights to the UEFA Champions League for the 2006 to 2009 seasons have been awarded to a combination of broadcasters on the Viasat platform, owned by the Modern Times Group (MTG).
SPEEDWAY WORLD CHAMPIONSHIP REVS UP
A new-style FIM Speedway World Championship gets underway this weekend, featuring nine Grand Prix and 16 qualified riders rather than 24.
CHINA REVEALS ANTI-DOPING PLANS
Anti-doping work in China is set to benefit from the launch of a new 24-hour doping control service in Beijing with an expanding number of doping control officers.
INFRONT EXTENDS YLE DEAL
Infront Sports & Media has signed a deal with YLE for exclusive Finnish radio and TV rights for the IIHF World Championships from 2008-11
CHINA’S MAIDEN AMERICA’S CUP ENTRY
China Team has struck a deal with the cash-strapped French syndicate, Le Defi, which will see a Chinese entry in the America’s Cup for the first ever time.
BJORN SPONSOR’S NEW DANISH GOLF EVENT
European golfer Thomas Bjorn is to sponsor a new Challenge Tour event in his native Denmark this summer.
FUJITSU SIEMENS PARTNERS WC QUALIFIERS
Fujitsu Siemens Computers has become an official partner of ‘Qualifiers 2006’.
FUEL FOR TOP SNOWBOARDING EVENT
The Arctic Challenge (TAC), the final stage of the Ticket to Ride Snowboarding Series, has signed an exclusive two-year agreement with FUEL, the 24-hour network dedicated to action sports.
DAVIS CUP RATINGS BOOST
The Davis Cup by BNP Paribas first round ties on March 4-6 delivered strong television ratings and market shares around the world.
SPORTEL ASIA REGISTRATION BOOST
With less than a week to go before SPORTELAsia 2005, all floor space has been sold and more than 250 companies from 41 countries worldwide have registered for the market.
DAVIS CUP SPREADS NET
This weekend’s World Group first round ties in the Davis Cup by BNP Paribas are set for worldwide television exposure.
FIFA’S EYE FOR GOAL
The football associations of Brunei Darussalam, Denmark and New Zealand are set to receive their first Goal projects under a programme drawn up by FIFA.
EUROPEAN SENIORS TOUR LANDS DANISH FIRST
The European Seniors Tour breaks new ground later this year when it stages its first tournament in Denmark, the Scandinavian Seniors Open.
CPS TO PROMOTE WRC BRAND
International Sportsworld Communicators Ltd (ISC) has appointed Copyright Promotions Sport (CPS) as global licensing agency for the World Rally Championship (WRC).
VOLVO STOPOVERS NAMED
Rotterdam, Portsmouth and Gothenburg will be the last two stopover ports and the finish of the 31,250 nm Volvo Ocean Race 2005-06.
INFRONT BUY SWEDEVENT AB
Infront Sports & Media, the Swiss-based international sports marketing company, has purchased Swedevent AB, one of Sweden’s leading event marketing companies.
SALZBURG IS AUSTRIA’S 2014 BID
The Austrian Olympic Committee has selected Salzburg to bid for the 2014 Winter Olympics.