Nordics

Oddset, the sports betting brand of national lottery operator Danske Spil, has secured title sponsorship of the Pokalen, Danish football’s knockout cup competition, in a four-year deal.

Viaplay Group, the embattled international subscription streaming service and broadcaster, has introduced a Nordic country-based operating model, amid more changes to its executive management team

The Stockholm Open tennis tournament has rebranded as the BNP Paribas Nordic Open as part of a “long-term” title sponsorship with the French bank brokered by the Spring Media agency.

Chinese media group Shinai Sports has signed a two-year extension to its media rights deal for the Wimbledon tennis grand slam

The Swedish Olympic Committee (SOK) is pushing ahead with plans to bid for the 2030 Winter Olympic Games following the release of a preliminary feasibility study into the proposal

Peter Nørrelund has returned to the role of Viaplay’s chief sports officer just two and a half months after resigning from the position.

The Norwegian Football Federation (NFF) and Toppfotball Kvinner (TFK), which manages the top two women’s divisions, are among a number of organisations in the country to suspend sponsorship deals with F…

Uno-X Pro Cycling Team has agreed a sponsorship deal with supermarket chain Rema 1000 ahead of this year’s Tour de France.

Viaplay has announced the resignation of group chief executive and president Anders Jensen as the subscription streaming and linear broadcaster predicts wider-than-expected international losses and curtailed…

The European Broadcasting Union’s 12-market deal with DAZN for sublicensed rights to the Uefa Women’s Champions League final includes commitments from public broadcasters in the Nordic countries of Fin…

TV2, the commercial broadcaster in Denmark, will continue to show men's tennis' ATP Tour until the end of the 2026 season, after securing a new rights agreement

The Danish Superliga will not be on the screens of channels owned by Warner Bros. Discovery in Denmark from 2024-25, after the incumbent rights-holder did not submit a bid by the May 10 deadline

Superligaen A/S, organising body of the top division of Danish club football, has extended its title sponsorship deal for the league with 3F, the country’s largest trade union and unemployment fund.

Bonnier News and Swedish media group NTM have jointly acquired domestic broadcast rights to Sweden’s men’s and women’s bandy Elitserien competitions. T

Bet365, the online sports betting firm, has been ordered to pay millions of Danish Krone in compensation to some of the country's leading athletes for using their names and images on social media without…

Spring Media, the Sweden-based agency, has further boosted its sales team as part of an international expansion plan