North America
LPGA ties down lucrative CME deal until 2027
Derivatives marketplace CME Group has renewed its title sponsorship of the LPGA Tour Championship and the season-long Race to CME Globe points competition until 2027.
White’s Snow League secures first TV deal
The Snow League, a new competition founded by action sports superstar Shaun White, has landed its first media rights deal, a multi-year agreement with NBC Sports in the US.
Pac-12 signs Octagon to lead media rights talks
The new-look Pac-12 Conference has appointed Octagon to lead its media rights negotiations, two years on from a failed broadcast deal and the fallout of the conference
Daikin puts name on Houston Astros stadium
The Houston Astros Major League Baseball club has reached a 15-year stadium naming-rights deal with Daikin Comfort Technologies North America to rename the home of the Astros as Daikin Park.
WBD armed with digital content in NBA settlement
Warner Bros. Discovery has settled its lawsuit against the National Basketball Association, bringing an end to the legal saga spurred by the league’s new domestic broadcast deals.
Disney streaming profits partly offset linear decline
Walt Disney’s streaming business continues to be profitable, partially offsetting a sharp fall in its linear networks' operating income in its fourth-quarter results.
Diamond to exit bankruptcy with less debt, more streaming rights
Diamond Sports Group has received approval to emerge from bankruptcy, with 27 major league sports franchises in its portfolio and a significantly downsized debt position.
Liberty splits motorsport, ticketing units; CEO Maffei exits
Liberty Media has unveiled plans to spin off various assets, excluding Formula 1, into a separate publicly traded company, called Liberty Live, and revealed the impending exit of group CEO Greg Maffei
Blueprint, rEvolution team up on NIL projects
US marketing agency rEvolution has entered into an agreement with name, image and likeness (NIL) collective-backer Blueprint Sports (BPSE), as the US college sports sponsorship market continues to skyrocket
TGL builds founding partner base ahead of launch
Best Buy, the US technology retailer, has announced its first move into golf, becoming the third founding partner of TGL, the tech-driven team indoor golf league
Tennis Channel goes OTT with cable-free service
Tennis Channel has announced a direct-to-consumer product, marking the first time in its 21-year history that viewers do not need a cable subscription to access content
Pull of Olympics drives Endeavor Q3 revenues
Hospitality sales related to the Paris 2024 Olympics helped boost revenues at Endeavor, where sports were the biggest driver of growth across the group in an otherwise mixed third quarter.
Shapiro KOs White’s boxing plans… for now
Boxing remains a vertical of interest to TKO but there will be no immediate move into the sport described "at its best as confused and fragmented, at its worst as broken" by president Mark Shapiro.
Lions eye lucrative US stopover on 2029 NZ tour
The United States is looking to bring a British & Irish Lions match to the country for the first time, as part of a wider strategy to drive interest in the sport ahead of its hosting of the 2031 Rugby…
US broadcasters poised as Fifa launches WWC tender
Women's World Cup media rights are being sold by Fifa on a standalone basis for the first time in the United States.
Fubo Q3 net loss narrows to $55m
Fubo has improved its third-quarter performance compared to the same period last year, though is still operating at a loss, the streaming platform has revealed in its latest financials earnings report
Energizer boosts St. Louis City with stadium deal
Two years after its previous deal fell through, St. Louis City SC has announced battery giant Energizer as its new stadium naming sponsor.
Cincinnati creates in-house unit for sponsorship sales
The University of Cincinnati (UC) has become the latest top college in the United States to bring its sponsorship sales in-house.