North America
Major League Baseball signs Woodbridge as its official wine partner
Major League Baseball has signed a multi-year partnership with Woodbridge by Robert Mondavi Wines, which has been designated the official wine of MLB.
PGA Tour embraces ESPN+ in lucrative nine-year domestic rights deals
The PGA Tour has finalised nine-year domestic media rights deals with incumbent rights-holders CBS, the commercial network, and the Comcast-owned NBC Sports Group, while agreeing a landmark streaming deal…
Alpine Ski World Cup Finals and IIHF Women’s Worlds fall victim to coronavirus
The coronavirus has claimed two major events in the winter sports sector with the International Ski Federation (FIS) and International Ice Hockey Federation (IIHF) cancelling their Alpine Ski World Cup…
US Soccer embroiled in new spat with USWNT over equal pay
The equal pay dispute between the United States Soccer Federation and members of the US women's national team appears to be heading for a trial following another war of words over the weekend
Sounders suffer reduced attendance due to coronavirus outbreak in Seattle
Major League Soccer's Seattle Sounders played in front of a significantly reduced crowd at CenturyLink Field over the weekend, in large part because of the coronavirus outbreak in the region.
Atlanta Hawks CEO suggests pushing NBA season back to avoid clash with NFL
Atlanta Hawks chief executive Steve Koonin has suggested pushing the National Basketball Association season back two months to reduce a clash with the National Football League and in turn boost television…
Reign FC rebrands as OL Reign following OL Groupe takeover
National Women's Soccer League team Reign FC has rebranded as OL Reign following the recent takeover by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin.
Sporting Kansas City signs Compass Minerals as sleeve sponsor
Major League Soccer's Sporting Kansas City has expanded its partnership with minerals-product company Compass Minerals to become the team’s inaugural sleeve sponsor in a multiyear deal.
Big3 to stage New York event at Louis Armstrong Stadium
Ice Cube's Big3 basketball league will stage its New York event this June at the Louis Armstrong Stadium, which is normally the home of the US Open major tennis championships
Los Angeles Dodgers sign fuel delivery partnership with Fuelster
Major League Baseball's Los Angeles Dodgers have announced a multiyear partnership with mobile app Fuelster, which will bring on-demand mobile fuel delivery to fans at Dodger Stadium.
Madrid court dismisses LaLiga’s Miami match appeal
A Madrid court has dismissed an appeal from LaLiga, the governing body of the top two divisions of Spanish football, against the Spanish Football Federation’s (RFEF) decision not to authorise a match b…
New York City FC to put increased focus on team-specific sponsorship sales
Major League Soccer team New York City FC is tweaking its business model to put an increased focus on team-specific corporate partnership sales
MSG files registration for sports, entertainment separation
Move would create a new pure-play sports company
USL celebrates 10th season, aspiring to be a global top-10 league
Ahead of its 10th season, which kicks off this weekend, the United Soccer League has taken numerous steps to bolster its commercial structure to help prepare for another decade of growth. Bob Williams reports.
MLB, MLBPA remain divided on in-game video
League, union continue to grapple with fallout of sport's electronic sign-stealing scandal
Marlins close The Clevelander At Marlins Park
Decision is latest in a series of on- and off-field makeovers for the MLB club
LAFC signs multi-year Ford sponsorship
Major League Soccer team LAFC has announced a multi-year deal with automobile manufacturer Ford, which has been designated its official domestic automobile partner
St. Louis BattleHawks opening upper deck of stadium for XFL home games
The St. Louis BattleHawks are feeding into intense local fan interest by opening up the upper deck of the Dome at America’s Center for their next XFL home games.